You have to have been living under a rock to not know about all the social media that’s going on. But what does it do and does it really help your business?
Let’s start by asking the question: What do Social Media sites: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Blogging, Article and Video Marketing, Newsletters (ezines), Teleseminars-Webinars, and Autoresponders/List Building all have in common? Answer: It’s all done with Online Marketing!
What makes Online Marketing so BIG? It’s all done in real time now. Not like the old traditional marketing that was static or non-moving in nature. Once you placed an ad, there was no changes and zero contact with the viewer unless they responded to the ad to contact you.
As I share with my clients, today, as an online marketer, you have the ability to reach out and connect with your viewers in real time. Plus it’s more cost effective, it’s results oriented, efficient, improves your visibility and your credibility, and gives you lasting exposure 24/7 – 365!
Social Media: Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, offer you the ability to have an “online store” where viewers and potential clients can visit 24/7 to learn about you, your products and services. They get to form a relationship with you and it’s all done in real time.
I knew it was time for a new computer. Mine had started moving extremely slow and when I’d go to the Internet, screens freezing were a constant battle….still, I didn’t want to go the route of a new computer.
Then I started doing multiple video’s for a client and the time it was taking to “produce and share” the video to YouTube was taking from 30 – 35 minutes for ONE video! This was just not acceptable…it was time to bite the dust and go for a new computer!
Since I was making changes I decided to make a really big change and only purchase a laptop with it being my main computer. This meant going wireless and everything! Thank God for my techie daughter who got me through all this for what to order and steps we needed to take and getting it all hooked up!!
This also presented the BIG problem. Getting information transferred from the old computer to the new computer from your backup! You are backing up your information…right? (That’s another issue and another post) <grin>.
I wasn’t worried about that because I used a very well-known online backup program… everything would transfer over like a charm….right??!! WRONG!!!! Let me repeat that…. WRONG!!!!
You have a super marketing plan – you’re ranking high on the Google page – you even have great Facebook engagement, but unless you have a good follow up marketing strategy, you are just spinning your wheels!
Exactly what is “Follow Up”?
Follow up means that you respond (follow up) on any inquires, telephone calls, emails, even complaints.
Next to building your list for connecting and Internet marketing, how you follow up with prospects, customers, and clients is critical to your business.
Usually what’s written about follow up marketing is specifically how to create and send follow up messages…the positive side. This post is on the flip side…the negative side… of follow up messages.
Let me share this quick story with you. I recently changed my business model from doing monthly social media management to becoming a client attraction coach. In the mentoring program I belong to I reached out, by email, to 2 of the people I know and asked some questions pertaining to networking and asked if they would get back in touch with me with their answers. That was several months ago. To date, I haven’t heard from either one of them.
This is very difficult for me to understand due to two things: 1) All three of us have a dental background, worked with an appointment book, and know how important it is to respond when there was an inquiry. 2) We’re in the same…
If you’ve been on Facebook for any length of time you know one of their favorite things to do is to make changes! You barely have time to get used to the changes before they introduce more changes. Some good and some not so good changes.
One of the changes they made recently though has the ability to actually help drive your business traffic to a specific area. The change I’m referring to is Facebook’s Call-To-Action (CTA) button feature for business pages and it’s a “keeper” change!
What’s so great about these buttons you may be asking? You can take your viewers wherever you would like for them to go, right there on Facebook, just by the click of the button.
Click here to see what Facebook had to say about Facebook’s Call-to-Action (CTA) feature.
Here are the 7 Call-to-Action Buttons Facebook allows you to choose:
Examples For Using your Call-to-Action Buttons:
Book Now: Can be used for scheduling appointments/meetings/or joining programs
Contact Us: Can be used to send viewers and prospects to your Contact Us page
Shop Now: Can be used to send viewers to your products and services pages even to your books, send them to your sales or events pages
Sign Up: Want to build your list, have an event, or want to share your marketing campaign? Send viewers to sign up…
LinkedIn is considered the most effective and most powerful of the social media platforms for Business to Business (B2B) networking. It is also one of the most effective tools for meeting and networking online and offline with your prospective ideal clients.
On LinkedIn you have the opportunity to create a much longer more detailed profile for connecting with other business professionals.
Professionals being the operative word, your profile has the option of presenting as your online resume. A LinkedIn presence is a must for marketing to other business and dental professionals and executives as you establish yourself as a thought leader in your area of expertise.
5 Strategies To More Effectively Leverage LinkedIn
Creating Your LinkedIn Professional Profile:
Remember: This is a professional site, so present professionally.
Ask For (And Give) Recommendations: