One of the most critical elements in your online marketing toolbox is visibility and more visibility. You must be staying in front of your market’s view. You know what they say… “Out of sight… out of mind“.
Let me share an example: Hubby and I had run into a grocery store to pick up some water recently and we always purchase the very small 8 oz bottles because being a dialysis patient he’s limited in the amount of liquid he can drink. Having the smaller bottles limits automatically how much he can have.
We got to the water section and there was one 24 count package on the shelf. We put that one in our basket and as we passed one of the store employees, we asked if they had any more small bottles of water in the back. When he returned he had another 24 count package in his hand.
As we left the store hubby and I were talking and he made a good point. He said, “You know, it doesn’t do any good to have product in the back of the store where it’s not on the shelves to be seen and can’t be sold.”
I’ve always loved this picture. The minute I saw it I thought…. “That’s me. I’m a kitten but I see myself as a lion!”
Well recently I was listening to my coach talking about our mindset and it totally changed how I viewed the picture. She stated we have our conscious mind and our sub-conscious mind (beliefs) and that no matter how hard we believed in our conscious mind about something…. the sub-conscious mind (beliefs) would always prevail. In other words…over-ride.
With that in mind, let’s revisit the picture. What if you are actually a lion but due to your negative thoughts and sub-conscious mindset, you are seeing yourself as a kitten? This brings a whole new set of thoughts into play!
We have our ambitions and set our goals and then we determine the steps to achieve those goals. But along the way they get side tracked or fall along the way side and our true goals are never reached.
It’s the same in our business. We can and often do, set our goals and our steps for achieving those goals but then, this happens and that happens…. Or this doesn’t happen and that doesn’t happen, and due to our sub-conscious mindset they fall along the way side and are seen as “unobtainable”. We’re setting ourselves up to be kittens.
“Guest blog post by my friend and online marketing expert, Kim Starry of www.KimStarry.com”
Summer should be about enjoying yourself, getting outside and hopefully getting away from it all. Of course, most of us don’t have the luxury of avoiding work all summer long. Sometimes, we’ve got to roll up our sleeves and get busy, but it’s not always easy if you work from home. I’m sure just about any business owner or mom can relate. Over the coming weeks we are going to talk about how to get through the summer enjoying it, and still have a thriving business. It is possible!
The distractions may be the nice weather, having the kids home from school and the desire to just be out camping or even sipping drinks with friends on a patio. Especially after this past winter, depending on where you live, many of you lived through a brutal winter and it just feels wonderful to be outside in the sun. You may have a friend who is a teacher with summers off, and you can’t just go off and do everything with them that they would like, that is okay, remember September will be here before you know it, and you don’t want to be rebuilding your business because you totally neglected it over the summer. Even though summer can be great fun, I have learned to set my limits and turn off the distractions as needed.…