Livvie Matthews is a Client Attraction Coach helping women business owners and entrepreneurs around the country, expand and leverage their online presence, get more clients, and multiply their business.
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Power Up…

Power Up!

Social Media & Online Marketing present huge benefits to your business for magnetically attracting & literally drawing your ideal clients into your space. But before you can “draw” them in, market to them effectively, & make more money, you must have all the pieces in place…

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Growth

You’re a Coach, Consultant, Solo-Entrepreneur or other Small Business Professional in the start up phase or first few years of your business. You’re attracting some clients (or if you’re just starting maybe no clients yet), but it’s just not consistent. You're ready to get more …

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Ramp It Up…

Leverage

Your online presence is solid, you’re bringing in clients and even making money, but now you’re ready to go to the next level. You’re ready to get out of your own way, let go of the control, and change how you operate. It’s time to create some new business models...

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Multiply…

Mastery

You’re super driven, your business is growing at a consistent pace and you’re very successful. Now you’re ready to go to six figures and even 7 figures. Plus, it’s time to give back. You’re ready to stop approving everything and working long hours…

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An Interview With Livvie By All-Star Dental

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Online Marketing and social media are like cars, clothes, and computers…they are changing constantly! Keeping up with the technology and changes can be mind boggling, however, if your marketing messages are focused and in place, it’s like classic clothing…. changes can come and go… but your style (marketing messages ) will weather the changes.

I was asked to share some online marketing and social media strategies during this interview by All-Star Dental Academy’s Alex Nottingham! Listen to the podcast Beyond Social Media  here:

 http://ow.ly/BkAve

I’d also like to invite you to a FREE Teleseminar Beyond Social Media – YOU Are Your Own Secret Sauce that I’m hosting, Tuesday September 16th at 8:00pm EST.  We’ll be discussing some ways moving beyond social media for you to magnetically draw your viewers into your space.  If you can’t be there live on the call…no worries…. it will be recorded, but you do have to sign up in order to receive the information and the replay link.

See you there!

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YOU Are Your Own Secret Sauce

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We all know how Social Media and Online Marketing has exploded on the scene and changed our way of marketing forever.  If you’ve known me any length of time you know I love social media and online marketing!

But it’s so much more than just….Social Media and a Facebook presence. It’s about being visible and being credible, building your community, it’s about confidence, and building the know, like and trust!  Most importantly….it’s about a deep commitment to focusing on your clients/patients and potential business partners.

Then it’s about going deeper and how you can use the power of the Internet for identifying who your ideal clients are, where they are, what they are talking about, what their needs are, and how you can best provide solutions to them.

Think about how valuable this type of information would be before you plan your next program/product/or event, or before getting on the phone with a potential new client?

For many, they know the value online marketing could present to their business… but when they think “Social Media” they think putting up a Facebook page, it  just sits there, and never does anything for them…so for them… “social media doesn’t work”.

They’ve never been taught  how to leverage the Internet and online marketing to set up systems and strategies for expanding their online presence for… keeping their name in front of their market…attracting more clients and patients… and ultimately…

Are Your Marketing Messages Drawing Viewers To You

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Wow!! When was the last time you took a good look at your website/blog format through the eyes of a “new viewer” or “perspective client?”  Is it “pulling” (drawing) your viewer and perspective clients in?

I did that recently and following my coaches advice (yes coaches have coaches, too), I had an “extreme website makeover”.

This was needed to go along with my change in career direction, moving from monthly social media management to being a Client Attraction Coach using the Internet and online marketing for expanding your online presence.

For almost a month, I was getting designs, content, and images ready and would send over to my web designer – Heather Murray of Cluster Web Designs.

Heather with the technical side and me with the content side, found we had to come to a meeting of the minds because we were worlds apart in some areas with what we were envisioning. Not because we couldn’t see it the same way, but because of communicating from layman terms (me) into technical terms (Heather) and vice versa.

But in the end we worked it all out and www.SimpleSocialMedia.tv ‘s “extreme makeover” is fantastic!

My goal was a website/blog that would actually speak directly to and draw my target market and perspective ideal clients, so that when they viewed and read my content they would see themselves there and say…”Wow! Livvie’s reading my mind!”  or “Gosh! That’s exactly the…

Prospects Plus Visibility Equals Results

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One of the most critical elements in your online marketing toolbox is visibility and more visibility.  You must be staying in front of your market’s view.  You know what they say…  “Out of sight… out of mind“.

Let me share an example: Hubby and I had run into a grocery store to pick up some water recently and we always purchase the very small 8 oz bottles because being a dialysis patient he’s limited in the amount of liquid he can drink.  Having the smaller bottles limits automatically how much he can have.

We got to the water section and there was one 24 count package on the shelf.  We put that one in our basket and as we passed one of the store employees, we asked if they had any more small bottles of water in the back.  When he returned he had another 24 count package in his hand.

As we left the store hubby and I were talking and he made a good point.  He said, “You know, it doesn’t do any good to have product in the back of the store where it’s not on the shelves to be seen and can’t be sold.”

This started me to thinking about our marketing visibility.  Prospects can’t know what you have to offer and do business with you if you aren’t keeping your name and services…

From Coal to Diamonds and Back to Coal – Follow Up Marketing

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You may be doing everything right – super marketing plan – high ranking Google page – and great Facebook engagement, but unless you have a good follow up marketing strategy, you may as well be blowing in the breeze!

Exactly what is “Follow Up”?

Follow up means that you respond (follow up) on any inquires, telephone calls, emails, even complaints.

Next to building your list for connecting and  Internet marketing, how you follow up with prospects, customers, and clients is critical to your business.

Usually what’s written about follow up marketing is specifically how to create and send follow up messages…the positive side. This post is on the flip side…the negative side… of follow up messages.

Let me share this quick story with you. I recently changed my business model from doing monthly social media management to becoming a client attraction coach. In the mentoring program I belong to I reached out, by email, to 2 of the people I know very well and asked some questions pertaining to networking and asked if they would get back in touch with me with their answers. That was almost 3 weeks ago. To date, I haven’t heard from either one of them.

This is very difficult for me to understand due to two things: 1) All three of us have a dental background, worked with an appointment book, and know how important it is to respond when…

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