What words are you using to explain your marketing message, your brand identity, and what you have to offer? Your marketing message is how you’re describing your business to the world and is part of your overall business identity. Are you sending a clear message?
Here are a few points to include in your marketing message:
1. Create a client/patient centered message: One of the main things you want to avoid is making your message all about you and your business. You marketing message needs to be all about your clients and patients…the people you’re wanting to connect with. Offer them results.
2. Know your target (niche) market: Do you know who it is you’re wanting to connect with? What are the benefits to them for connecting with you and does it line up with their specific needs?
3. Solve your targets problem – their ‘pain point’: Every business has a need, a problem, a desire, or a challenge. How you address these “pain points” is critical to your messaging. Some businesses problems will be easier to solve than others. The point is – find what is keeping your target up at night and let them know you not only have their solution …. you are their solution.