There is a BIG marketing lesson in the story of Cinderella. We all know the story of Cinderella and how she lost her shoe leaving the ball and the Prince searched all the unmarried ladies of the kingdom to see who the shoe belonged to.
Every eligible woman in the kingdom tried on that shoe. They pushed and pushed and tried their best to make their foot fit that shoe… but…. There was only ONE person that shoe would fit.
What does Cinderella’s shoe and marketing have in common? I’m so glad you asked that! Day in and day out, we spend hours searching and tweaking, tweaking and searching those we think are who we want to be like.
And then we push and push and push…. trying everything we can to be exactly like them. But it doesn’t work…Why? Because we aren’t them… we are our own self!
Have you ever taken the time to reflect on just how unique YOU really are? We weren’t all created the same way. We each come with different gifts and talents to offer that are unique to us.
We aren’t all extroverts, some are introverts. We aren’t all slim, some are larger. We aren’t all chatty Cathy’s, some are quiet. But the person YOU are is gifted with some very unique talents and skills.
Email marketing is a big element in your online marketing strategy (or it should). It’s how you grow your email list of subscribers and your subscribers are who you will market to over and over. So you must know your ABC’s for email marketing: Always Be Collecting email addresses.
You must also pay attention to detail, plan, create valuable content, get it in front of your market, and then…follow up!! Knowing how to reach your market is a huge piece of the puzzle. The key is: Having a strategy to get in front of your market and working it consistently.
Below are 5 Strategies that will help you get in front of your market and be prepared for email marketing as it pertains to building your subscriber list to hit the ground running in 2016:
Webinars and teleseminars are by far one of the best ways to get in front of your market, to share your knowledge, and to grow your email list.
The difference between a webinar and a teleseminar is that webinars are usually done on the internet and teleseminars are usually done on the phone. Both offer a great platform for reaching out and sharing in your field of expertise.
Are you one of those business owners that cringes at that 9 letter word…. Marketing? Have you ever said… I don’t have time for marketing, my day is already full!
Well, you’re not alone.
During my time online…since the mid ‘90’s …one of the things I’ve seen (and experienced myself) is the tendency to push back from marketing.
Personally, I can make all kinds of excuses… too busy, let’s do it tomorrow. I’ve got to take care of this… Got to take care of that… and my list can go on and on.
When the truth was… I didn’t like marketing. Worse yet, It really wasn’t so much that I didn’t “Like” marketing as it was I didn’t fully understand the VALUE of marketing and when done correctly what it can do for your business. But now….many years later and growing my own business… I understand.
Now for a lack of time, I’m only going to go into one element of our marketing and that’s actually that we MUST MAKE Client Attraction A Priority.
Watch this video to learn more for Making Client Attraction A Priority.
Making Client Attraction A Priority:
With 85% of viewers looking online today for who they are going to do business with, you have to be seen! This means you MUST make time for marketing. Ideally this should be done every day but at least a minimum of 2 days a week, with a certain…
Regardless of what type of business you’re in, you must be networking in person and or online. Now stick with me here, because I know there are many people who cringe at the thought of that disgusting 10 letter word…..networking, but it’s not a bad as you think.
The whole point of networking is to make (valuable) connections, ask questions, and being able to figure out quickly if you can help them. You are not there to get clients….you’re there to see if you can offer help! This means talking about them….not about you.
If you’re there just to talk about yourself and not asking questions and engaging people in conversations about their business and themselves for how you can help them, you’re making a big networking mistake.
So….go on a fact-finding mission!
First: Determine this will take time and being consistent:
Whether connecting with people online or in person takes time…your time and their time, so make it count. You must gather enough information about them to be able to do a follow up.
Start by asking questions:
Learn more about them, about their type of business, challenges or problems they may be experiencing, what’s working, what’s not working…find out everything you can. Of course all this will depend on how the conversation is going and the amount of time you’re talking.
Here we go again! Facebook is making changes and this time it’s to your PERSONAL profile on MOBILE!
Considering how many people are connected to us through our personal profile page these can present some big opportunities. Our marketing and all the social media platforms, we have the opportunity to create a trail with footprints…in this case…digital footprints, for viewers to learn all about you, your services, your products, and most importantly…how you can solve their problems.
Much of this new change is revolving around your (Small) Profile Picture
You are also able to create a one line bio to your profile and pick and choose the information others can see and know about ex: work, education, etc.
In this fish bowl called social media… people are watching YOU! They, (clients, customers, associations, organizations, even future employers), want to know who you are and are checking you out! Create a trail.. a digital footprint… that makes you stand out from the rest!
Here is the link to see what Facebook sent out about this new feature. At present it appears it’s only for iPhone…