Social Media has certainly become a factor for practices today. Engaging online on social platforms like Facebook, Twitter, YouTube, LinkedIn, and even your practice blog presents tremendous opportunities for your practice, however how you participate, inside as well as outside your practice, presents tremendous accountability.
An example would be the recent firing of a waitress here in Charlotte, NC for her posting, off work, relating to a situation that happened at work in the restaurant while she was working. Fortunately for the restaurant, they had their social media policy in place for this situation.
In his post Social Media in the Workplace, Michael J. Lotito says:
The best way to protect your company is to make sure you have a clearly outlined policy.
Whether or not your practice participates in social media, you can’t afford to ignore or downplay it’s role in todays workplace. By being proactive, your employees will be clear about what is acceptable in your practice and what isn’t when you have your social media policies in place.