Do I Really Need A Facebook Business Page?
One of the questions asked often is: “I already have a Profile page on Facebook, do I really need a Facebook Business Page?”
That’s sort of like the question (in dentistry) “Do I really need to floss?” You know the answer ….Only the teeth you want to keep!!
Originally, Facebook was only for making connections, not for business, hence Profile pages. It was a profile of you, your personal information, likes and dislikes.
Then businesses began to see the power Facebook held and started creating Profile pages for their businesses (which is actually against Facebook rules). So in true Facebook fashion…Facebook started making changes (imagine that!) and created the Business page portion of Facebook.
Profile pages are very limited as to what can and can’t be done as far as a business is concerned. The most noticeable being viewers have to wait to be confirmed after sending a “friend request”.
To see how the two differ let’s look at PROFILE -vs- BUSINESS this way:
Your PROFILE page is really a personal page (and not to be used as a business per FB). It’s like your home. If someone comes to your door at home, they knock on your door and have to wait to be let in.
Your BUSINESS page is just that….your Business. When someone comes to your place of business, they walk right in (during business hours of course). They don’t have to wait to be “confirmed”. Remember we live in an age of ‘instant gratification’!
With that said, think about people interested in doing business with you having to wait outside until you let them in (PROFILE: waiting for you to confirm their ‘friend request’).
That could sometimes take days. By that time, you may confirm them, but they may have already found someone else to do business with. You’ve lost a potential client or patient.
With a BUSINESS page on Facebook, your visitors walk right in as soon as they “Like” you. The “Like” is just opening your door. No waiting for you to approve them. Come to think of it, when did you ever have to wait to be approved before you could enter a store or business to shop or receive services?
We also talk about branding and how important it is to brand our business. In fact we spend a lot of time…writing posts, uploading pictures, creating videos, posting our bios, responding to viewers…branding our business…to get viewers and potential clients and patients to come to our Facebook page….only to have them….wait while you approve/confirm their friend request!
That’s like finally getting a new prospect to call your office….only to be put on endless hold…and hope they are still on the line when you get back to them!
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