Dental Marketing

Dental Marketing

Are You Using Facebook’s New Call-To-Action Buttons


If you’ve been on Facebook for any length of time you know one of their favorite things to do is to make changes! You barely have time to get used to the changes before they introduce more changes. Some good and some not so good changes.

One of the changes they made recently though has the ability to actually help drive your business traffic to a specific area. The change I’m referring to is Facebook’s Call-To-Action (CTA) button feature for business pages and it’s a “keeper” change!

What’s so great about these buttons you may be asking? You can take your viewers wherever you would like for them to go, right there on Facebook, just by the click of the button.

Click here to see what Facebook had to say about Facebook’s Call-to-Action (CTA) feature.

Here are the 7 Call-to-Action Buttons Facebook allows you to choose:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

Examples For Using your Call-to-Action Buttons:

Book Now: Can be used for scheduling appointments/meetings/or joining programs
Contact Us: Can be used to send viewers and prospects to your Contact Us page
Shop Now: Can be used to send viewers to your products and services pages even to your books, send them to your sales or events pages
Sign Up: Want to build your list, have an event, or want to share your marketing campaign? Send viewers to sign up…

5 Strategies To More Effectively Leverage LinkedIn


LinkedIn is considered the most effective and most powerful of the social media platforms for Business to Business (B2B) networking.  It is also one of the most effective tools for meeting and networking online and offline with your prospective ideal clients.

On LinkedIn you have the opportunity to create a much longer more detailed profile for connecting with other business professionals.

Professionals being the operative word, your profile has the option of presenting as your online resume. A LinkedIn presence is a must for marketing to other business and dental professionals and executives as you establish yourself as a thought leader in your area of expertise.

5 Strategies To More Effectively Leverage LinkedIn

Creating Your LinkedIn Professional Profile:

  • As noted above, your profile (Summary) for LinkedIn should be more detailed and  comprehensive.  It can be written in the 1st person (I am a ….) or 3rd person (Livvie Matthews is a …).
  • Include your professional experience (past and present), any accomplishments, your education, honors and any awards.
  • Be sure to be consistent in adding your picture/avatar.
  • Create your customized LinkedIn URL for posting.

Remember:  This is a professional site, so present professionally.

Ask For (And Give) Recommendations:

  • LinkedIn allows you to ask for (and give) recommendations.  Similar to testimonials, colleagues, business acquaintances, and previous or current clients can write recommendations to be displayed on your page.
  •  Offer to give recommendations to…

5 Tips An Online Marketing Newbie Needs To Survive


Online marketing is also called Internet marketing and is a set of powerful tools or strategies for getting more visibility, making connections, and building relationships. It’s also a form of advertising used for promoting products and services through the internet but is done with more subtle messages rather than the old traditional way of advertising.

One of the huge benefits to online marketing is the no cost to low cost of advertising that it presents through the online marketing channels. Larger audiences and target markets can be reached at a fraction of the cost of traditional advertising.

When first starting out, a new online marketer can easily become overwhelmed. There’s new online terminology, new social media platforms, social media terminology, knowing when to do what and where to do it, and the list just keeps growing.

But hold on, there are some simple strategies you can take that will help you with your journey into the world of online marketing for your business.

Be Passionate:

I know you hear this all the time to be passionate about what you do. But it will make all the difference. If you’re going at what you do with a half-hearted attitude, you aren’t going to make it. You have to be full of passion and enthusiasm!

Enthusiasm is contagious and others will get caught up in your passion and enthusiasm for what you’re doing. That’s one of the many benefits social media provides……

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Dr. Ann Marie Gorczyca
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Livvie, You've helped me a lot and I only talked to you for 2 hours!!! Our September was up 70% over last year and our conversion rate now is almost 100%. I think we started the next 21 cases straight since we met. So, it was either the advice or the prayers or both! You have been one of the most helpful people I have met in the last 25 years in dentistry and I really mean that!! Thank you!

Dr. Ken Newhouse
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There are many qualified marketing experts that provide great service and results for a variety of businesses... and then there's Livvie Matthews! From all that I've seen, heard and know Livvie is in a class all by herself (a rarity these days of mediocrity that we now live in!) If you have the opportunity to work with Livvie... JUMP ON IT! It'll be one of the BEST business investments you've ever made.

Jill Coon
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I met Livvie Matthews online a few years ago. I was following her on Facebook. We would comment and like each other’s posts. She would post social media tips that I began using for my business page. I reached out to Livvie and she encouraged me to do a little at a time and said I was on the right track with how I was doing my online marketing. She provided me with so much information. I was so excited to use what she shared with me. Livvie is very knowledgeable in helping businesses grow their online presence using social media and online marketing. Her programs teach businesses how to leverage their appearance and connections on social media for client attraction and more online visibility. I encourage all business owners to listen and learn from Livvie Matthews.

Mary Fisher-Day
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Livvie Matthews was instrumental in helping my team understand Social Media. We now know when to post on each forum, how often and how much to post. She made something that seemed complicated, very simple with her guidance. She will go the extra mile to see you have success.

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