What words are you using to explain your marketing message, your brand identity, and what you have to offer? Your marketing message is how you’re describing your business to the world and is part of your overall business identity. Are you sending a clear message?
Here are a few points to include in your marketing message:
1. Create a client/patient centered message: One of the main things you want to avoid is making your message all about you and your business. You marketing message needs to be all about your clients and patients…the people you’re wanting to connect with. Offer them results.
2. Know your target (niche) market: Do you know who it is you’re wanting to connect with? What are the benefits to them for connecting with you and does it line up with their specific needs?
3. Solve your targets problem – their ‘pain point’: Every business has a need, a problem, a desire, or a challenge. How you address these “pain points” is critical to your messaging. Some businesses problems will be easier to solve than others. The point is – find what is keeping your target up at night and let them know you not only have their solution …. you are their solution.
“Here’s another targeted example of Social Media working. While in the process of creating my CD Program ‘Social Media Fun Targeted Profitable’, Mary Thomas played a big part in helping me with the audio portion for the CD’s when she answered a question asked online and then later walked me through the process. Through that conversation and those events, Mary later asked to interview me on Social Media for her viewers at ConciseTraining.net in the UK. My interview is below”.
Who are you and what do you do?
Hello Mary and thank you for the opportunity to share with your viewers here at Concise Training! You and I share a passion for social media, Mary, so it’s exciting to be here sharing with you and your viewers.
I’m a Client Attraction Coach specializing in Social Media and Online Marketing. I have a strong 30 year background in the world of dentistry and patient relations.
During my dental years, I placed a strong emphasis on patient relations… put out many fires… I’ve worn many hats… resolved many issues and problems… and calmed many fears… while welcoming new patients into “the family” and… I’ve loved every minute of it!
Then social media came on the scene. My background in patient relations and my love for internet marketing… made client/patient attraction with social media and online marketing my ideal arena!
When working with clients about building their social media presence the first thing we talk about is laying a solid foundation starting with the basics. Your social media profiles, your website/blog, and your avatar (picture).
These three elements present the most strategic elements in building your online presence, your online communities, and building trust and relationships. Why would I say that? Because they are actually representing you and your business to your audience. It’s their first line of contact.
Your Social Media Profiles
When setting up or “building out” your profiles, think of it like an opportunity for “front page” visibility. It doesn’t get any better than this. It’s an area you want to pay close attention to detail.