Archives for Dental Marketing

What You Can Learn About Marketing From Cats

As many of you know, Muffin (or Muffie as she likes to be called) is our kitty girl. She’s been with us since she decided to let us be her parents back on Christmas eve, 1999. Yep, she’s getting on up there in age. If you have a cat you know what I mean when I say… you don’t control a cat, they control you…and very well I might add. <grin> So what can you learn about marketing from cats??… These are just a few ways to market your business for more visibility. Are you ready to get more visibility,
Continue Reading

Finishing Up 2015

Wow! Can you believe we only have about 9 days remaining in 2015? I don’t think the years can go by much faster than they do now <grin> This time of the year is a powerful time to look back at what did and didn’t work for this year. But it’s also a very powerful to look forward to what you want to have happen in the upcoming year. It’s a time of year that I actually take time off away from business and reflect of the current year and then look forward to and plan for the next year.
Continue Reading

Are You Trying To Fit Into Cinderella’s Shoe

There is a BIG marketing lesson in the story of Cinderella. We all know the story of Cinderella and how she lost her shoe leaving the ball and the Prince searched all the unmarried ladies of the kingdom to see who the shoe belonged to. Every eligible woman in the kingdom tried on that shoe. They pushed and pushed and tried their best to make their foot fit that shoe… but…. There was only ONE person that shoe would fit. What does Cinderella’s shoe and marketing have in common? I’m so glad you asked that! Day in and day out, we
Continue Reading

Email Marketing: Growing Your Email List

Email marketing is a big element in your online marketing strategy (or it should). It’s how you grow your email list of subscribers and your subscribers are who you will market to over and over. So you must know your ABC’s for email marketing: Always Be Collecting email addresses. You must also pay attention to detail, plan, create valuable content, get it in front of your market, and then…follow up!! Knowing how to reach your market is a huge piece of the puzzle. The key is: Having a strategy to get in front of your market and working it consistently.
Continue Reading

Are You Making Client Attraction a Priority

Are you one of those business owners that cringes at that 9 letter word…. Marketing? Have you ever said… I don’t have time for marketing, my day is already full! Well, you’re not alone. During my time online…since the mid ‘90’s …one of the things I’ve seen (and experienced myself) is the tendency to push back from marketing. Personally, I can make all kinds of excuses… too busy, let’s do it tomorrow. I’ve got to take care of this… Got to take care of that… and my list can go on and on. When the truth was… I didn’t like
Continue Reading

Facebook: Are You Creating A Marketing Digital Footprint

Here we go again! Facebook is making changes and this time it’s to your PERSONAL profile on MOBILE!  Considering how many people are connected to us through our personal profile page these can present some big opportunities.  Our marketing and all the social media platforms, we have the opportunity to create a trail with footprints…in this case…digital footprints, for viewers to learn all about you, your services, your products, and most importantly…how you can solve their problems. Much of this new change is revolving around your (Small) Profile Picture Instead of being just your single profile picture, it can be
Continue Reading