Surprise Surprise…. Facebook is changing….again! Facebook announced they are making changes to be effective January 2015.
Facebook already limited the organic posts reach (any thing posted that’s not a paid Facebook Ad) so only about 6% or even less…sometimes as little as 2% -3% of your posts were showing up in your viewers newsfeeds.
Now they are going to be limiting posts they (Facebook) thinks are “too promotional”!
So just what does this mean to us as a small business owner and how does it affect our ability to sell our products and services on our Facebook Business pages since we can’t be “too promotional”?
With Facebook’s announcement , starting January 2015 posts they find that are “too promotional” will be limited by Facebook.
Facebook’s found through their surveys that people want more story type posts and less promotional type posts.
Note this is NOT about Facebook Paid advertising or Promoted Posts. It is referring to and involves your organic posts (non- paid Facebook advertising) .
According to Facebooks announcement, there are some consistent traits that make organic posts feel too promotional:
I hear it all the time: “Social Media takes all my time”. “I spend way too much time on Social Media posting to this platform and that platform” or I even hear: “I can never find the time for Social Media”.
It’s true. With multiple social platforms for use and maintaining a presence on several of them, managing the sites and time involved can become a huge factor! Having to log into this one and post…then log into that one and post…then going over and logging into yet another one and posting…it’s so time consuming. You have to wonder, is there a better way than this?
Yes, there absolutely is a better way! It’s called HootSuite and you can find it at HootSuite.com.
HootSuite is an easy to use social media dashboard that can help you manage all your social media platforms from one place. But there is also so much more that it does as well. It can also help you keep track and monitor your brand so you’ll know if you’re getting a good return on your social media investments.
There is a free version and a Pro paid version. I’ve tried both and for what I want HootSuite to do, I’ve found the free version works just fine. But if you want all the analytics that comes with it, then the paid Pro version is the way for you. Try the free and the paid version.…
Each morning as we start our business day, we’re faced with overwhelm. What do I do first, where do I need to post, should I answer my email first, what will my blog post be about, which item on my to- do list do I tackle first…and the questions go on and on.
Whether you have a specific way of determining your priorities of the day (preferred) or you place the list on the wall, throw a dart, and where it lands is what you tackle (not a preferred way) we are sometimes overwhelmed with what needs to be completed.
This often leads to multitasking: Starting more than one project at a time and trying to work through them all…all at the same time. Not only is something going to be left out, or mistakes made, it’s not given the attention needed to create something of value.
In the coaching group I belong to, one of my colleagues posted this YouTube clip: “One Ping Only” from the movie The Hunt for Red October. (It’s one of hubby’s and my favorites)
How does One Ping Only work for you? It reminds you to be strategically focused on one thing only…because whenever you start on another project, the project you’re working on doesn’t get completed.