If you’ve been on Facebook for any length of time you know one of their favorite things to do is to make changes! You barely have time to get used to the changes before they introduce more changes. Some good and some not so good changes.
One of the changes they made recently though has the ability to actually help drive your business traffic to a specific area. The change I’m referring to is Facebook’s Call-To-Action (CTA) button feature for business pages and it’s a “keeper” change!
What’s so great about these buttons you may be asking? You can take your viewers wherever you would like for them to go, right there on Facebook, just by the click of the button.
Click here to see what Facebook had to say about Facebook’s Call-to-Action (CTA) feature.
Here are the 7 Call-to-Action Buttons Facebook allows you to choose:
Examples For Using your Call-to-Action Buttons:
Book Now: Can be used for scheduling appointments/meetings/or joining programs
Contact Us: Can be used to send viewers and prospects to your Contact Us page
Shop Now: Can be used to send viewers to your products and services pages even to your books, send them to your sales or events pages
Sign Up: Want to build your list, have an event, or want to share your marketing campaign? Send viewers to sign up…
LinkedIn is considered the most effective and most powerful of the social media platforms for Business to Business (B2B) networking. It is also one of the most effective tools for meeting and networking online and offline with your prospective ideal clients.
On LinkedIn you have the opportunity to create a much longer more detailed profile for connecting with other business professionals.
Professionals being the operative word, your profile has the option of presenting as your online resume. A LinkedIn presence is a must for marketing to other business and dental professionals and executives as you establish yourself as a thought leader in your area of expertise.
5 Strategies To More Effectively Leverage LinkedIn
Creating Your LinkedIn Professional Profile:
Remember: This is a professional site, so present professionally.
Ask For (And Give) Recommendations:
Online marketing is also called Internet marketing and is a set of powerful tools or strategies for getting more visibility, making connections, and building relationships. It’s also a form of advertising used for promoting products and services through the internet but is done with more subtle messages rather than the old traditional way of advertising.
One of the huge benefits to online marketing is the no cost to low cost of advertising that it presents through the online marketing channels. Larger audiences and target markets can be reached at a fraction of the cost of traditional advertising.
When first starting out, a new online marketer can easily become overwhelmed. There’s new online terminology, new social media platforms, social media terminology, knowing when to do what and where to do it, and the list just keeps growing.
But hold on, there are some simple strategies you can take that will help you with your journey into the world of online marketing for your business.
I know you hear this all the time to be passionate about what you do. But it will make all the difference. If you’re going at what you do with a half-hearted attitude, you aren’t going to make it. You have to be full of passion and enthusiasm!