Archives for Dental Marketing

Do You Know How to Nail Your Marketing Message

As I write this blog post, I’m buried in creating the curriculum for my coaching program: Gateway To Business Freedom Mastermind. It’s an 8 week, high-level group program. The training module I’m working on is Nailing Your Marketing Message and as I wrote the information, I realized just how critical this is to growing your business and wanted to stop to do a quick post to share. There are many business owners who cringe at that 9 letter word…. Marketing! And for many, it doesn’t conjure up visions of sugar plums in their head either. As a matter of fact, it brings
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Do You Need A Website Re-Design Or Re-Branding

    Back in the mid ’90’s when I first started out online in business my website and content was created to target a broad market. I thought everyone would want what I offered! But as time passed I found my target audience was changing. Then the time came when I knew my website no longer reflected me or who my market and ideal client had become. I had created and had designed, several websites during this time but it had been awhile since my last website change and I knew it was time to re-design and re-brand my website and
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What You Can Learn About Marketing From Cats

As many of you know, Muffin (or Muffie as she likes to be called) is our kitty girl. She’s been with us since she decided to let us be her parents back on Christmas eve, 1999. Yep, she’s getting on up there in age. If you have a cat you know what I mean when I say… you don’t control a cat, they control you…and very well I might add. <grin> So what can you learn about marketing from cats??… These are just a few ways to market your business for more visibility. Are you ready to get more visibility,
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Finishing Up 2015

Wow! Can you believe we only have about 9 days remaining in 2015? I don’t think the years can go by much faster than they do now <grin> This time of the year is a powerful time to look back at what did and didn’t work for this year. But it’s also a very powerful to look forward to what you want to have happen in the upcoming year. It’s a time of year that I actually take time off away from business and reflect of the current year and then look forward to and plan for the next year.
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Are You Trying To Fit Into Cinderella’s Shoe

There is a BIG marketing lesson in the story of Cinderella. We all know the story of Cinderella and how she lost her shoe leaving the ball and the Prince searched all the unmarried ladies of the kingdom to see who the shoe belonged to. Every eligible woman in the kingdom tried on that shoe. They pushed and pushed and tried their best to make their foot fit that shoe… but…. There was only ONE person that shoe would fit. What does Cinderella’s shoe and marketing have in common? I’m so glad you asked that! Day in and day out, we
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Email Marketing: Growing Your Email List

Email marketing is a big element in your online marketing strategy (or it should). It’s how you grow your email list of subscribers and your subscribers are who you will market to over and over. So you must know your ABC’s for email marketing: Always Be Collecting email addresses. You must also pay attention to detail, plan, create valuable content, get it in front of your market, and then…follow up!! Knowing how to reach your market is a huge piece of the puzzle. The key is: Having a strategy to get in front of your market and working it consistently.
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