Dental Marketing

Dental Marketing

Blogging Your Way To Visibility

blog for visibility

Looking for ways to establish yourself as the thought leader in your area of expertise? In today’s “social world” blogging presents a valuable way to do just that…. give you visibility and establish you as a thought leader! Strategic blogging can also present a positive return on your investment.

Use these three blogging tips to ramp up your business blog:

Know your readers:
Knowing your readers and what they want is foremost when it comes to creating blog posts your viewers will respond to. So this mean you must offer valuable and useful information that is geared to knowing what your viewers want to read.

When writing your content, make sure it’s information that’s all about them, not about you. Your viewers are having problems, they are needing answers, or may be needing resources to enhance their lives…they aren’t there looking for how many letters you have behind your name or how much money you made last year. They want to know HOW you can solve their pressing problem or provide the answer they are looking for.

Use keywords and phrases your viewers may be searching for in your content and in your headlines. Don’t be writing in “corporate, industry, or terminology speak”. Keep it very simple to read and understand in every day terms. Have your headlines and content read as though your reader thinks… “You’ve read my mind!”

While you’re at it, don’t forget your “tone”. Yes…your “tone…

Are Your Viewers Seeing A Mobile Friendly Responsive Website

mobilemarketing

First came traditional marketing, then came social media marketing, now mobile marketing is exploding on the scene!

With all the smartphones, tablets, and other hand-held devices is it any wonder that one of the fastest growing and best strategies for today’s marketers is mobile marketing?

As a marketer, you’re able to reach your market almost immediately (real time). Consumers use their smartphones, tablets, and other devices to search, shop, travel, communicate, read, and play… 24 /7. This makes it highly effective and entices consumers to buy what you have to offer.

Look at these stats and they will keep growing as mobile marketing gets bigger and bigger:

  • There are over 1.4 BILLION smartphones in use around the world
  • Consumers check their phones appx 110 times a day (but unlock the screen even more!)
  • 90% of text messages delivered are read within 3 minutes and responded to within 90 seconds
  • A whopping 79% of smartphone owners use their devices to purchase services and products
  • 50% of all e-commerce traffic comes from mobile devices according to Shopify

What does this mean to you, the marketer? It means your website must be “mobile-friendly” or “responsive” as many are called. We live in an era of instant gratification….we have to have it ….NOW!

If a potential client or customer lands on your website via their smartphone and your site takes too long to load or isn’t working well as a mobile site, viewers have…

Looking for Visibility? 2015 The Year of Video Marketing

video

Using visual content is the most powerful tool to use to engage your viewers on your social media platforms. It even helps you and your brand stand out from the rest because most of the content published online each day is written content.

Video has grown by leaps and bounds. In fact, Facebook stated: “Since June 2014, Facebook has averaged more than 1 billion video views every day,” the company says in a blog post. That’s a lot of videos and a lot of people viewing.

Grabbing your viewers attention is more critical than ever considering most viewers are researching online now before purchasing.

The old saying…facts tell, but stories sell really comes into play when you can tell your story using the visual of video.

So where should your marketing emphasis be? On showing your viewers. And how can you show your viewers…through video marketing. Whether it’s pay per click, click through, social media, content marketing, or email marketing, video should be included in your day to day marketing strategy.

Here are 4 simple ways to use Video Marketing:

Showcase your product/program in video:
Get creative with creating your product/program videos. Breath life into them. Make a funny skit. Put it to music. Use the holidays or big sporting events to tie in with your videos. Use testimonials, showcase someone who’s actually used or is using your product or program. Tell a story associated with or similar…

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Testimonials
Dr. Ann Marie Gorczyca
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Livvie, You've helped me a lot and I only talked to you for 2 hours!!! Our September was up 70% over last year and our conversion rate now is almost 100%. I think we started the next 21 cases straight since we met. So, it was either the advice or the prayers or both! You have been one of the most helpful people I have met in the last 25 years in dentistry and I really mean that!! Thank you! www.clubbraces.com

Dr. Ken Newhouse
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There are many qualified marketing experts that provide great service and results for a variety of businesses... and then there's Livvie Matthews! From all that I've seen, heard and know Livvie is in a class all by herself (a rarity these days of mediocrity that we now live in!) If you have the opportunity to work with Livvie... JUMP ON IT! It'll be one of the BEST business investments you've ever made. www.growthhackercentral.com

Jill Coon
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I met Livvie Matthews online a few years ago. I was following her on Facebook. We would comment and like each other’s posts. She would post social media tips that I began using for my business page. I reached out to Livvie and she encouraged me to do a little at a time and said I was on the right track with how I was doing my online marketing. She provided me with so much information. I was so excited to use what she shared with me. Livvie is very knowledgeable in helping businesses grow their online presence using social media and online marketing. Her programs teach businesses how to leverage their appearance and connections on social media for client attraction and more online visibility. I encourage all business owners to listen and learn from Livvie Matthews. www.JillCoonInc.com

Mary Fisher-Day
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Livvie Matthews was instrumental in helping my team understand Social Media. We now know when to post on each forum, how often and how much to post. She made something that seemed complicated, very simple with her guidance. She will go the extra mile to see you have success. www.TheDentalBusiness.com


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