Dental Marketing

Dental Marketing

Using Video Marketing to Pass the Competition, Gain New Clients, and Set Yourself Apart

Video MarketingYou’re a savvy online marketer who’s always looking for that cutting edge. Something to set you apart from the competition because as we all know, competition for clients can be intense.

You are consistently generating leads, building your brand, and promoting your products and services. That’s what online marketing is all about.

Enter online video marketing to help you do just that and so much more! Why? Because YouTube is the 2nd largest search engine in the world (with Google being #1 and the owner of YouTube!).

Compelling Facts for Using Video Marketing:

-Greater Chance of engaging your target market specifically looking for your services:
With over 100 million internet users watching videos every day, chances are high that your specific market and ideal clients are right there among that 100 million looking for and purchasing products and services they want.

But it’s not about the number of people who are watching videos… what’s important is the reason WHY they are watching.

Video makes you real, viewers and prospective clients can “see” you, relate to you, and connect with you.

Posting an online marketing video to your website, blog, social site, email, or in your newsletter gives you a greater chance of actually engaging that viewer who is already specifically looking for your type of products or services and who may now reach out and schedule a meeting.

-Versatility of online video marketing:

We are a busy society. Time is…

15 Ways to Optimize Your Blog Posts for SEO and Reader Response

“Great guest blog post from Terri Seymour of SeymourProcucts.com”

Blogging and SEO

The basically simple act of posting on your blog or other blogs can do powerful things for your business. But your action might not be so effective if you don’t utilize certain ideas. There are many things to consider when writing content but the tips below will give you a good start to getting the maximum response from your post.

1. Visual Content – Statistics say that if your post contains visual content, it will grab 94% more visits and engagement than those without. That is reason enough to start including videos and other visual content in your posts. The brain is automatically drawn more to images than to text.

2. Short Paragraphs – The amount of videos and other visuals used in marketing today is one of the reasons you need to keep your paragraphs short. You need plenty of white space to avoid long drawn out paragraphs. Large blocks of text will not draw much attention to your post.

3. Keywords – One of the most responsive ways to use keywords is adding them to your post title. Do not go crazy with the keywords. Use just a couple of keyword phrases throughout your post without sacrificing readability. Use the phrases in the very beginning, a couple of times throughout and then again at the end. Be sure to read up on keyword stuffing to prevent being penalized.

4.…

Content – Are You Giving Your Viewers What They Want

content-fresh

We know it, we see it all the time…. “Content is King!” But what about how your viewers are receiving and viewing that content? Are you giving your viewer the content format they want?

When giving your viewers content, you want to make sure it’s relevant and fresh. Love the image with the lemons and saying “Freshly squeezed content”, because that’s what it’s all about…keeping your content fresh!

There are several types of formats for sharing content, but we’ll only be talking about the main 4 here today.

Text/Written Content:

By far this is the most popular and most used of the content formats. Written content can take many forms, blog posts, articles, ebooks, reports, social status updates, newsletter, even website content to name a few.

A big benefit to text or written content is that it’s search engine “friendly”. That’s because search engines don’t understand images or pictures, but they understand and process written content.

When writing your content make sure you make it as relevant and engaging as possible. You want it to reach out and connect with your viewer. You want it to speak directly to them in a language they understand and they will connect (even reply) to. Don’t talk over their heads…. Keep it simple!

Video Content:

Video marketing is HUGE because it’s visual and people love seeing what someone is talking about. Viewers feel they are connecting directly with you when they can see…

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Dr. Ann Marie Gorczyca
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Livvie, You've helped me a lot and I only talked to you for 2 hours!!! Our September was up 70% over last year and our conversion rate now is almost 100%. I think we started the next 21 cases straight since we met. So, it was either the advice or the prayers or both! You have been one of the most helpful people I have met in the last 25 years in dentistry and I really mean that!! Thank you! www.clubbraces.com

Dr. Ken Newhouse
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There are many qualified marketing experts that provide great service and results for a variety of businesses... and then there's Livvie Matthews! From all that I've seen, heard and know Livvie is in a class all by herself (a rarity these days of mediocrity that we now live in!) If you have the opportunity to work with Livvie... JUMP ON IT! It'll be one of the BEST business investments you've ever made. www.growthhackercentral.com

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I met Livvie Matthews online a few years ago. I was following her on Facebook. We would comment and like each other’s posts. She would post social media tips that I began using for my business page. I reached out to Livvie and she encouraged me to do a little at a time and said I was on the right track with how I was doing my online marketing. She provided me with so much information. I was so excited to use what she shared with me. Livvie is very knowledgeable in helping businesses grow their online presence using social media and online marketing. Her programs teach businesses how to leverage their appearance and connections on social media for client attraction and more online visibility. I encourage all business owners to listen and learn from Livvie Matthews. www.JillCoonInc.com

Mary Fisher-Day
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Livvie Matthews was instrumental in helping my team understand Social Media. We now know when to post on each forum, how often and how much to post. She made something that seemed complicated, very simple with her guidance. She will go the extra mile to see you have success. www.TheDentalBusiness.com