Archives for Dental Marketing

What Business Are You (Really) In?

When we talk about defining and getting to know our “ideal clients” we dig deep into who they are, what issues they have, and what solutions we can provide. Just as important as defining our ideal clients is defining what business are we in? I mean the business that we are really in. In any kind of business there is a Raw Product. Then they take that product through a Process and they create the End Product. But let’s take it a step further, because in any business when they take their Raw Product through a process to create an
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Beyond Social Media Podcast by Howard Farran – Dentistry Uncensored

Sharing my podcast interview by Howard Farran for Dentistry Uncensored.  Here we talk about “Beyond Social Media”…  Enjoy and I would love to hear your comments! Click on the image below…. Are you ready to get more visibility, more clients, and more freedom in your business?  Let’s do a Complimentary Business Session and get you moving!  Just click this link and schedule a time that’s convenient to you…It’s just that simple!!
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In Business – Confidence is KING

We hear it all the time… “Content is King” and I totally agree, IF you’re talking about content. But moving beyond creating content, like it or not, in business to have clients we have to be doing sales and in sales and in business… confidence is everything and that means….confidence is KING! We know we “know what we know”, we even know we’re “good at what we know”, but having the confidence to “present what we know” is a totally different matter. This involves confidence and confidence can present a major challenge to small business owners and entrepreneurs. It’s one
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Cut Through All The Noise and Stand Out On The Internet

If you’ve been on the Internet any time at all, you know it’s big, it can be intimidating, and with all the chatter that goes on…it’s very noisy. You can find Facebook and LinkedIn pages and do Google searches on any business imaginable! Many of these businesses may even be similar to yours. But how many of these businesses actually get seen? Most are just passed over and experience very little activity. But then there are others that just POP right on to your screen, they stand out and draw your attention. These are the ones that are engaging and
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Do You Know How to Nail Your Marketing Message

When I wrote this blog, I was writing the curriculum for my group coaching program: Gateway To Business Freedom Mastermind, an 8 week, high-level group program. The training module I was working on was called Nailing Your Marketing Message and as I wrote the information, I realized just how critical it was for growing your business so I stopped to do a quick post to share. There are many business owners who cringe at that 9 letter word…. Marketing! And for many, it doesn’t conjure up visions of sugar plums in their head either. As a matter of fact, it brings up anything but a pretty picture.
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Do You Need A Website Re-Design Or Re-Branding

    Back in the mid ’90’s when I first started out online in business my website and content was created to target a broad market. I thought everyone would want what I offered! But as time passed I found my target audience was changing. Then the time came when I knew my website no longer reflected me or who my market and ideal client had become. I had created and had designed, several websites during this time but it had been awhile since my last website change and I knew it was time to re-design and re-brand my website and
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