We all know how Social Media and Online Marketing has exploded on the scene and changed our way of marketing forever. If you’ve known me any length of time you know I love social media and online marketing!
But it’s so much more than just….Social Media and a Facebook presence. It’s about being visible and being credible, building your community, it’s about confidence, and building the know, like and trust! Most importantly….it’s about a deep commitment to focusing on your clients/patients and potential business partners.
Then it’s about going deeper and how you can use the power of the Internet for identifying who your ideal clients are, where they are, what they are talking about, what their needs are, and how you can best provide solutions to them.
Think about how valuable this type of information would be before you plan your next program/product/or event, or before getting on the phone with a potential new client?
For many, they know the value online marketing could present to their business… but when they think “Social Media” they think putting up a Facebook page, it just sits there, and never does anything for them…so for them… “social media doesn’t work”.
They’ve never been taught how to leverage the Internet and online marketing to set up systems and strategies for expanding their online presence for… keeping their name in front of their market…attracting more clients and patients… and ultimately…
One of the most critical elements in your online marketing toolbox is visibility and more visibility. You must be staying in front of your market’s view. You know what they say… “Out of sight… out of mind“.
Let me share an example: Hubby and I had run into a grocery store to pick up some water recently and we always purchase the very small 8 oz bottles because being a dialysis patient he’s limited in the amount of liquid he can drink. Having the smaller bottles limits automatically how much he can have.
We got to the water section and there was one 24 count package on the shelf. We put that one in our basket and as we passed one of the store employees, we asked if they had any more small bottles of water in the back. When he returned he had another 24 count package in his hand.
As we left the store hubby and I were talking and he made a good point. He said, “You know, it doesn’t do any good to have product in the back of the store where it’s not on the shelves to be seen and can’t be sold.”