Dental Marketing

Dental Marketing

Prospects Plus Visibility Equals Results

visibility

One of the most critical elements in your online marketing toolbox is visibility and more visibility.  You must be staying in front of your market’s view.  You know what they say…  “Out of sight… out of mind“.

Let me share an example: Hubby and I had run into a grocery store to pick up some water recently and we always purchase the very small 8 oz bottles because being a dialysis patient he’s limited in the amount of liquid he can drink.  Having the smaller bottles limits automatically how much he can have.

We got to the water section and there was one 24 count package on the shelf.  We put that one in our basket and as we passed one of the store employees, we asked if they had any more small bottles of water in the back.  When he returned he had another 24 count package in his hand.

As we left the store hubby and I were talking and he made a good point.  He said, “You know, it doesn’t do any good to have product in the back of the store where it’s not on the shelves to be seen and can’t be sold.”

This started me to thinking about our marketing visibility.  Prospects can’t know what you have to offer and do business with you if you aren’t keeping your name and services…

Do You See Yourself Here

One BIG problem we all struggle with from time to time is procrastination. Sometimes it’s intentional, but most of the time it’s unintentional, we aren’t even aware.

I can honestly say when I get up in the morning I have the best of intentions to “get a lot of stuff done”!! I even have my list of “To-Do’s”.

But then one thing leads to another and another and then another and before you know it – it’s the end of the work day – and I still didn’t “get my stuff done”.

I can so relate to this short video.  See if you can -

So what can we do to eliminate procrastination?

1. Become a list maker – but limit it to your 3 most important items to complete for the day.  Too many “to-do” items = overwhelm!

2. Focus- Totally focus on completing 1 item before moving to the next item.  When you start another project before completing what you’re working on, you delay the completion of the  project you were working on.

3. Schedule your focus time in your most productive time of the day for getting the most done.

If you have a problem focusing or need help with direction, let me know how I can help.

Reply below and let me know if you see yourself here… Look forward to your comments!

Simple Action Step: 

Determine your most productive time…

Are You Thinking Instagram Is Not For Your Business

instagram1

Are you thinking that because you don’t have a lot of picture related products and services to share that you can’t use Instagram in your business? You are in for a surprise, because you really do have lots of visual content you can create and share with your audience!!

Visual content is driving traffic, and Instagram is all about visual. Add to that many viewers will only comment on images makes using images very attractive. So, let’s get creative!

Here are four areas for sharing your expertise in images:

Business/Profession related images:

Become that “go-to” person in your profession and/or field of expertise by sharing your knowledge, skills, and tips. Share images about:

  • Tools, products, & services that will be of benefit to your viewers
  • Apps (Applications) that have saved time for you or you suggest
  • Pictures of events when you attend trade shows, workshops, or events
  • Pictures taken with speakers and business experts
  • Cover photos of books you’re reading, business related, or beneficial to your viewers

Text images:

Text can be shared in images. There are many options for backgrounds, text fonts, and colors.

  • Business related quotes – be sure your share the source or person who said the quote
  • Create your own quotes – motivational, business related, and even fun
  • Questions can help you gather information or start engagement
  • Short tips, strategies, and resources helpful to your viewers
  • Blog posts titles and information about a new product or…
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