Archives for Dental Marketing

In Business – Confidence is KING

We hear it all the time… “Content is King” and I totally agree, IF you’re talking about content. But moving beyond creating content, like it or not, in business to have clients we have to be doing sales and in sales and in business… confidence is everything and that means….confidence is KING! We know we “know what we know”, we even know we’re “good at what we know”, but having the confidence to “present what we know” is a totally different matter. This involves confidence and confidence can present a major challenge to small business owners and entrepreneurs. It’s one
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Cut Through All The Noise and Stand Out On The Internet

If you’ve been on the Internet any time at all, you know it’s big, it can be intimidating, and with all the chatter that goes on…it’s very noisy. You can find Facebook and LinkedIn pages and do Google searches on any business imaginable! Many of these businesses may even be similar to yours. But how many of these businesses actually get seen? Most are just passed over and experience very little activity. But then there are others that just POP right on to your screen, they stand out and draw your attention. These are the ones that are engaging and
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Do You Know How to Nail Your Marketing Message

When I wrote this blog, I was writing the curriculum for my group coaching program: Gateway To Business Freedom Mastermind, an 8 week, high-level group program. The training module I was working on was called Nailing Your Marketing Message and as I wrote the information, I realized just how critical it was for growing your business so I stopped to do a quick post to share. There are many business owners who cringe at that 9 letter word…. Marketing! And for many, it doesn’t conjure up visions of sugar plums in their head either. As a matter of fact, it brings up anything but a pretty picture.
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Do You Need A Website Re-Design Or Re-Branding

    Back in the mid ’90’s when I first started out online in business my website and content was created to target a broad market. I thought everyone would want what I offered! But as time passed I found my target audience was changing. Then the time came when I knew my website no longer reflected me or who my market and ideal client had become. I had created and had designed, several websites during this time but it had been awhile since my last website change and I knew it was time to re-design and re-brand my website and
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What You Can Learn About Marketing From Cats

As many of you know, Muffin (or Muffie as she likes to be called) is our kitty girl. She’s been with us since she decided to let us be her parents back on Christmas eve, 1999. Yep, she’s getting on up there in age. If you have a cat you know what I mean when I say… you don’t control a cat, they control you…and very well I might add. <grin> So what can you learn about marketing from cats??… These are just a few ways to market your business for more visibility. Are you ready to get more visibility,
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Finishing Up 2015

Wow! Can you believe we only have about 9 days remaining in 2015? I don’t think the years can go by much faster than they do now <grin> This time of the year is a powerful time to look back at what did and didn’t work for this year. But it’s also a very powerful to look forward to what you want to have happen in the upcoming year. It’s a time of year that I actually take time off away from business and reflect of the current year and then look forward to and plan for the next year.
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