Dental Marketing

Dental Marketing

There Really Is Gold In Follow Up Marketing

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You have a super marketing plan – you’re ranking high on the Google page – you even have great Facebook engagement, but unless you have a good follow up marketing strategy, you are just spinning your wheels!

Exactly what is “Follow Up”?

Follow up means that you respond (follow up) on any inquires, telephone calls, emails, even complaints.

Next to building your list for connecting and Internet marketing, how you follow up with prospects, customers, and clients is critical to your business.

Usually what’s written about follow up marketing is specifically how to create and send follow up messages…the positive side. This post is on the flip side…the negative side… of follow up messages.

Let me share this quick story with you. I recently changed my business model from doing monthly social media management to becoming a client attraction coach. In the mentoring program I belong to I reached out, by email, to 2 of the people I know and asked some questions pertaining to networking and asked if they would get back in touch with me with their answers. That was several months ago. To date, I haven’t heard from either one of them.

This is very difficult for me to understand due to two things: 1) All three of us have a dental background, worked with an appointment book, and know how important it is to respond when there was an inquiry. 2) We’re in the same…

Are You Using Facebook’s New Call-To-Action Buttons

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If you’ve been on Facebook for any length of time you know one of their favorite things to do is to make changes! You barely have time to get used to the changes before they introduce more changes. Some good and some not so good changes.

One of the changes they made recently though has the ability to actually help drive your business traffic to a specific area. The change I’m referring to is Facebook’s Call-To-Action (CTA) button feature for business pages and it’s a “keeper” change!

What’s so great about these buttons you may be asking? You can take your viewers wherever you would like for them to go, right there on Facebook, just by the click of the button.

Click here to see what Facebook had to say about Facebook’s Call-to-Action (CTA) feature.

Here are the 7 Call-to-Action Buttons Facebook allows you to choose:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

Examples For Using your Call-to-Action Buttons:

Book Now: Can be used for scheduling appointments/meetings/or joining programs
Contact Us: Can be used to send viewers and prospects to your Contact Us page
Shop Now: Can be used to send viewers to your products and services pages even to your books, send them to your sales or events pages
Sign Up: Want to build your list, have an event, or want to share your marketing campaign? Send viewers to sign up…

5 Strategies To More Effectively Leverage LinkedIn

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LinkedIn is considered the most effective and most powerful of the social media platforms for Business to Business (B2B) networking.  It is also one of the most effective tools for meeting and networking online and offline with your prospective ideal clients.

On LinkedIn you have the opportunity to create a much longer more detailed profile for connecting with other business professionals.

Professionals being the operative word, your profile has the option of presenting as your online resume. A LinkedIn presence is a must for marketing to other business and dental professionals and executives as you establish yourself as a thought leader in your area of expertise.

5 Strategies To More Effectively Leverage LinkedIn

Creating Your LinkedIn Professional Profile:

  • As noted above, your profile (Summary) for LinkedIn should be more detailed and  comprehensive.  It can be written in the 1st person (I am a ….) or 3rd person (Livvie Matthews is a …).
  • Include your professional experience (past and present), any accomplishments, your education, honors and any awards.
  • Be sure to be consistent in adding your picture/avatar.
  • Create your customized LinkedIn URL for posting.

Remember:  This is a professional site, so present professionally.

Ask For (And Give) Recommendations:

  • LinkedIn allows you to ask for (and give) recommendations.  Similar to testimonials, colleagues, business acquaintances, and previous or current clients can write recommendations to be displayed on your page.
  •  Offer to give recommendations to…
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Testimonials
Dr. Ann Marie Gorczyca
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Livvie, You've helped me a lot and I only talked to you for 2 hours!!! Our September was up 70% over last year and our conversion rate now is almost 100%. I think we started the next 21 cases straight since we met. So, it was either the advice or the prayers or both! You have been one of the most helpful people I have met in the last 25 years in dentistry and I really mean that!! Thank you! www.clubbraces.com

Dr. Ken Newhouse
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There are many qualified marketing experts that provide great service and results for a variety of businesses... and then there's Livvie Matthews! From all that I've seen, heard and know Livvie is in a class all by herself (a rarity these days of mediocrity that we now live in!) If you have the opportunity to work with Livvie... JUMP ON IT! It'll be one of the BEST business investments you've ever made. www.growthhackercentral.com

Jill Coon
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I met Livvie Matthews online a few years ago. I was following her on Facebook. We would comment and like each other’s posts. She would post social media tips that I began using for my business page. I reached out to Livvie and she encouraged me to do a little at a time and said I was on the right track with how I was doing my online marketing. She provided me with so much information. I was so excited to use what she shared with me. Livvie is very knowledgeable in helping businesses grow their online presence using social media and online marketing. Her programs teach businesses how to leverage their appearance and connections on social media for client attraction and more online visibility. I encourage all business owners to listen and learn from Livvie Matthews. www.JillCoonInc.com

Mary Fisher-Day
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Livvie Matthews was instrumental in helping my team understand Social Media. We now know when to post on each forum, how often and how much to post. She made something that seemed complicated, very simple with her guidance. She will go the extra mile to see you have success. www.TheDentalBusiness.com


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