You are consistently generating leads, building your brand, and promoting your products and services. That’s what online marketing is all about.
Enter online video marketing to help you do just that and so much more! Why? Because YouTube is the 2nd largest search engine in the world (with Google being #1 and the owner of YouTube!).
Compelling Facts for Using Video Marketing:
-Greater Chance of engaging your target market specifically looking for your services:
With over 100 million internet users watching videos every day, chances are high that your specific market and ideal clients are right there among that 100 million looking for and purchasing products and services they want.
But it’s not about the number of people who are watching videos… what’s important is the reason WHY they are watching.
Video makes you real, viewers and prospective clients can “see” you, relate to you, and connect with you.
Posting an online marketing video to your website, blog, social site, email, or in your newsletter gives you a greater chance of actually engaging that viewer who is already specifically looking for your type of products or services and who may now reach out and schedule a meeting.
-Versatility of online video marketing:
“Great guest blog post from Terri Seymour of SeymourProcucts.com”
The basically simple act of posting on your blog or other blogs can do powerful things for your business. But your action might not be so effective if you don’t utilize certain ideas. There are many things to consider when writing content but the tips below will give you a good start to getting the maximum response from your post.
1. Visual Content – Statistics say that if your post contains visual content, it will grab 94% more visits and engagement than those without. That is reason enough to start including videos and other visual content in your posts. The brain is automatically drawn more to images than to text.
2. Short Paragraphs – The amount of videos and other visuals used in marketing today is one of the reasons you need to keep your paragraphs short. You need plenty of white space to avoid long drawn out paragraphs. Large blocks of text will not draw much attention to your post.
3. Keywords – One of the most responsive ways to use keywords is adding them to your post title. Do not go crazy with the keywords. Use just a couple of keyword phrases throughout your post without sacrificing readability. Use the phrases in the very beginning, a couple of times throughout and then again at the end. Be sure to read up on keyword stuffing to prevent being penalized.
We know it, we see it all the time…. “Content is King!” But what about how your viewers are receiving and viewing that content? Are you giving your viewer the content format they want?
When giving your viewers content, you want to make sure it’s relevant and fresh. Love the image with the lemons and saying “Freshly squeezed content”, because that’s what it’s all about…keeping your content fresh!
There are several types of formats for sharing content, but we’ll only be talking about the main 4 here today.
By far this is the most popular and most used of the content formats. Written content can take many forms, blog posts, articles, ebooks, reports, social status updates, newsletter, even website content to name a few.
A big benefit to text or written content is that it’s search engine “friendly”. That’s because search engines don’t understand images or pictures, but they understand and process written content.
When writing your content make sure you make it as relevant and engaging as possible. You want it to reach out and connect with your viewer. You want it to speak directly to them in a language they understand and they will connect (even reply) to. Don’t talk over their heads…. Keep it simple!