You have a super marketing plan – you’re ranking high on the Google page – you even have great Facebook engagement, but unless you have a good follow up marketing strategy, you are just spinning your wheels!
Exactly what is “Follow Up”?
Follow up means that you respond (follow up) on any inquires, telephone calls, emails, even complaints.
Next to building your list for connecting and Internet marketing, how you follow up with prospects, customers, and clients is critical to your business.
Usually what’s written about follow up marketing is specifically how to create and send follow up messages…the positive side. This post is on the flip side…the negative side… of follow up messages.
Let me share this quick story with you. I recently changed my business model from doing monthly social media management to becoming a client attraction coach. In the mentoring program I belong to I reached out, by email, to 2 of the people I know and asked some questions pertaining to networking and asked if they would get back in touch with me with their answers. That was several months ago. To date, I haven’t heard from either one of them.
This is very difficult for me to understand due to two things: 1) All three of us have a dental background, worked with an appointment book, and know how important it is to respond when there was an inquiry. 2) We’re in the same…
If you’ve been on Facebook for any length of time you know one of their favorite things to do is to make changes! You barely have time to get used to the changes before they introduce more changes. Some good and some not so good changes.
One of the changes they made recently though has the ability to actually help drive your business traffic to a specific area. The change I’m referring to is Facebook’s Call-To-Action (CTA) button feature for business pages and it’s a “keeper” change!
What’s so great about these buttons you may be asking? You can take your viewers wherever you would like for them to go, right there on Facebook, just by the click of the button.
Click here to see what Facebook had to say about Facebook’s Call-to-Action (CTA) feature.
Here are the 7 Call-to-Action Buttons Facebook allows you to choose:
Examples For Using your Call-to-Action Buttons:
Book Now: Can be used for scheduling appointments/meetings/or joining programs
Contact Us: Can be used to send viewers and prospects to your Contact Us page
Shop Now: Can be used to send viewers to your products and services pages even to your books, send them to your sales or events pages
Sign Up: Want to build your list, have an event, or want to share your marketing campaign? Send viewers to sign up…
LinkedIn is considered the most effective and most powerful of the social media platforms for Business to Business (B2B) networking. It is also one of the most effective tools for meeting and networking online and offline with your prospective ideal clients.
On LinkedIn you have the opportunity to create a much longer more detailed profile for connecting with other business professionals.
Professionals being the operative word, your profile has the option of presenting as your online resume. A LinkedIn presence is a must for marketing to other business and dental professionals and executives as you establish yourself as a thought leader in your area of expertise.
5 Strategies To More Effectively Leverage LinkedIn
Creating Your LinkedIn Professional Profile:
Remember: This is a professional site, so present professionally.
Ask For (And Give) Recommendations: