I’m going to start out by making a bold statement here. When choosing the right internet marketing strategy, given our strengths and weaknesses, not all marketers are created equal. This can present a problem when we are following the steps of one of the “gurus” who’s telling us “do this, do that, and you’ll experience these”.
In fact when trying to decide how to market on the Internet, whether a product, service, or even yourself, it can become quite overwhelming. There are so many things to choose from and to make it even more complicated, new things are coming online daily! It’s an Internet Marketing jungle out there!
So as an Internet marketer, where do you start when deciding on what will be the best strategic marketing plan for your business?
Choosing the Right Internet Marketing Strategy for You and Your Business:
Develop a good base of Internet Marketing strategies: Just starting out, you will more than likely be the one doing your marketing until you’re able to outsource some of the tasks. Create a good foundation of internet marketing tools, methods, and strategies that you enjoy using and you can implement effectively and efficiently. Here you definitely want to “Keep it simple!”.
Consistency is Key: On the Internet, consistency is the key to everything! As you develop your foundation of Internet Marketing strategies be consistent with how you’re marketing. An example is your newsletter. If you are sending…
You have to have been living under a rock to not know about all the social media that’s going on. But what does it do and does it really help your business?
Let’s start by asking the question: What do Social Media sites: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Blogging, Article and Video Marketing, Newsletters (ezines), Teleseminars-Webinars, and Autoresponders/List Building all have in common? Answer: It’s all done with Online Marketing!
What makes Online Marketing so BIG? It’s all done in real time now. Not like the old traditional marketing that was static or non-moving in nature. Once you placed an ad, there was no changes and zero contact with the viewer unless they responded to the ad to contact you.
As I share with my clients, today, as an online marketer, you have the ability to reach out and connect with your viewers in real time. Plus it’s more cost effective, it’s results oriented, efficient, improves your visibility and your credibility, and gives you lasting exposure 24/7 – 365!
Social Media: Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, offer you the ability to have an “online store” where viewers and potential clients can visit 24/7 to learn about you, your products and services. They get to form a relationship with you and it’s all done in real time.
You have a super marketing plan – you’re ranking high on the Google page – you even have great Facebook engagement, but unless you have a good follow up marketing strategy, you are just spinning your wheels!
Exactly what is “Follow Up”?
Follow up means that you respond (follow up) on any inquires, telephone calls, emails, even complaints.
Next to building your list for connecting and Internet marketing, how you follow up with prospects, customers, and clients is critical to your business.
Usually what’s written about follow up marketing is specifically how to create and send follow up messages…the positive side. This post is on the flip side…the negative side… of follow up messages.
Let me share this quick story with you. I recently changed my business model from doing monthly social media management to becoming a client attraction coach. In the mentoring program I belong to I reached out, by email, to 2 of the people I know and asked some questions pertaining to networking and asked if they would get back in touch with me with their answers. That was several months ago. To date, I haven’t heard from either one of them.
This is very difficult for me to understand due to two things: 1) All three of us have a dental background, worked with an appointment book, and know how important it is to respond when there was an inquiry. 2) We’re in the same…