What words are you using to explain your marketing message, your brand identity, and what you have to offer? Your marketing message is how you’re describing your business to the world and is part of your overall business identity. Are you sending a clear message?
Here are a few points to include in your marketing message:
1. Create a client/patient centered message: One of the main things you want to avoid is making your message all about you and your business. You marketing message needs to be all about your clients and patients…the people you’re wanting to connect with. Offer them results.
2. Know your target (niche) market: Do you know who it is you’re wanting to connect with? What are the benefits to them for connecting with you and does it line up with their specific needs?
3. Solve your targets problem – their ‘pain point’: Every business has a need, a problem, a desire, or a challenge. How you address these “pain points” is critical to your messaging. Some businesses problems will be easier to solve than others. The point is – find what is keeping your target up at night and let them know you not only have their solution …. you are their solution.
You may think you’re not in sales and that this information doesn’t apply to you, but read on. Let’s just get this out front first. Make no mistake about it, whether you’re a Consultant, Coach, Healthcare Professional, or a business owner – If you’re in business, you’re in sales! Someone sells and someone buys.
We’re in information overload.
The Internet and social media have made it very easy to stay in front of your audience 24/7.
You know what you’re offering. You’ve even identified your ideal client that needs your product or services.
But can you answer the “Why You?” question?
That’s when your ideal client looks at you and says: ”That all sounds great, but why should I buy from / hire you? …Why You?”
Answers like “You should work with me because my services can solve your problem”. OR “Because I really do care about my clients”. These are both good answers, but your competition could answer this way as well.
With all things being equal, why should your ideal client choose you over your competition? Again…Why You?
Think deep — What do you do different, that’s unique to you, that sets you apart from your your competition? What is your burning reason for wanting to help your market?
If you’re an online marketer, an important element of any online marketing strategy is to build your list of contacts. To do this you must develop your “Opt-in” mailing, also called Subscriber List. People who are on this list are called “subscribers”.
Today we’ll talk about products (gifts) you can offer your viewer in exchange for their name and email address to Opt-in for drawing viewers into your space. We’ll call these gifts your Magnetic Free Offer or MFO.
Reciprocity… Give to Get:
Reciprocity is to give to get. But let’s take it one step further. To give….to get… and to give again. This way you are continuously building your list.
A good way to attract people to you is by offering some valuable, interesting free items… because everyone likes receiving free items of value.
But maybe you’re asking…Livvie, Why do I even need a ‘subscriber list’?
To generate traffic for building a list of contacts to market your products and services to. Building an Opt-in list using you MFO is a tremendous way to help generate traffic to your website or your blog and to let your subscribers know about you and what you have to offer. And…generating traffic is the hub in Internet marketing.