The buzz word and phrase in social media these days is PERISCOPE: What is it and how do I use it?
Periscope is a new social media video platform that’s bringing live streaming into main stream!!
Periscope is owned by Twitter and is Twitters new LIVE broadcasting APP. It allows users to either watch OR create videos or “Scopes” on their phones that can be watched by others, all over the world, in “real time”…. as it actually takes place.
It is a powerful, income-producing, business building platform!
What makes Periscope different from other video platforms is that it’s all done LIVE and you can actually interact with your viewers while the broadcast is going on.
There is no set time length for your scopes but depending on what you’re scoping…. 20 minutes is good for a short one. Valuable content – tutorial …scopinar… videos can be a hour or so.
Scopes are only stored for 24 hours and then they are automatically deleted unless you save them to your phone OR you sign up for a free account with Katch . me to store your scopes.
Since Periscope is a Twitter app you’ll need a Twitter account to use it. Then you can either log in with your Twitter account OR with your phone. The preferable way is to login in with your Twitter ID.…
Today’s post is a little different. It’s more personal… a one on one post… just you and me. It’s in response to what I’m hearing and seeing online.
Are you worried because you’re a coach and thinking you’re a failure because you’re not making a ton of money right out of the gate? You know your information, you know you have the solutions your clients need … but this Online Marketing “business” is a whole different thing!
You’re not alone! Way too many smart and talented women are playing small in their business.
Light Bulb moment! Online Marketing and being a coach are two entirely different things. So don’t be so hard on yourself!
You’re not a failure – you’re a work in progress, in the “figuring it out” phase and the learning curve is really steep! So what do you do?
You don’t need (or want) sleazy tactics. You need honesty, integrity, and respect for potential clients as well as your actual clients as you craft your coaching relationships and craft your business.
This is where I come in. I love doing what I do because I get to work with solo-entrepreneurs, like you, who have a message they want to get out and who want to be game changers! But that “Online Marketing business”….ugh!
You are consistently generating leads, building your brand, and promoting your products and services. That’s what online marketing is all about.
Enter online video marketing to help you do just that and so much more! Why? Because YouTube is the 2nd largest search engine in the world (with Google being #1 and the owner of YouTube!).
Compelling Facts for Using Video Marketing:
-Greater Chance of engaging your target market specifically looking for your services:
With over 100 million internet users watching videos every day, chances are high that your specific market and ideal clients are right there among that 100 million looking for and purchasing products and services they want.
But it’s not about the number of people who are watching videos… what’s important is the reason WHY they are watching.
Video makes you real, viewers and prospective clients can “see” you, relate to you, and connect with you.
Posting an online marketing video to your website, blog, social site, email, or in your newsletter gives you a greater chance of actually engaging that viewer who is already specifically looking for your type of products or services and who may now reach out and schedule a meeting.
-Versatility of online video marketing: