Wow!! When was the last time you took a good look at your website/blog format through the eyes of a “new viewer” or “perspective client?” Is it “pulling” (drawing) your viewer and perspective clients in?
I did that recently and following my coaches advice (yes coaches have coaches, too), I had an “extreme website makeover”.
This was needed to go along with my change in career direction, moving from monthly social media management to being a Client Attraction Coach using the Internet and online marketing for expanding your online presence.
For almost a month, I was getting designs, content, and images ready and would send over to my web designer – Heather Murray of Cluster Web Designs.
Heather with the technical side and me with the content side, found we had to come to a meeting of the minds because we were worlds apart in some areas with what we were envisioning. Not because we couldn’t see it the same way, but because of communicating from layman terms (me) into technical terms (Heather) and vice versa.
But in the end we worked it all out and www.SimpleSocialMedia.tv ‘s “extreme makeover” is fantastic!
My goal was a website/blog that would actually speak directly to and draw my target market and perspective ideal clients, so that when they viewed and read my content they would see themselves there and say…”Wow! Livvie’s reading my mind!” or “Gosh! That’s exactly the…
I’ve always loved this picture. The minute I saw it I thought…. “That’s me. I’m a kitten but I see myself as a lion!”
Well recently I was listening to my coach talking about our mindset and it totally changed how I viewed the picture. She stated we have our conscious mind and our sub-conscious mind (beliefs) and that no matter how hard we believed in our conscious mind about something…. the sub-conscious mind (beliefs) would always prevail. In other words…over-ride.
With that in mind, let’s revisit the picture. What if you are actually a lion but due to your negative thoughts and sub-conscious mindset, you are seeing yourself as a kitten? This brings a whole new set of thoughts into play!
We have our ambitions and set our goals and then we determine the steps to achieve those goals. But along the way they get side tracked or fall along the way side and our true goals are never reached.
It’s the same in our business. We can and often do, set our goals and our steps for achieving those goals but then, this happens and that happens…. Or this doesn’t happen and that doesn’t happen, and due to our sub-conscious mindset they fall along the way side and are seen as “unobtainable”. We’re setting ourselves up to be kittens.
Are you thinking that because you don’t have a lot of picture related products and services to share that you can’t use Instagram in your business? You are in for a surprise, because you really do have lots of visual content you can create and share with your audience!!
Visual content is driving traffic, and Instagram is all about visual. Add to that many viewers will only comment on images makes using images very attractive. So, let’s get creative!
Here are four areas for sharing your expertise in images:
Business/Profession related images:
Become that “go-to” person in your profession and/or field of expertise by sharing your knowledge, skills, and tips. Share images about:
Text can be shared in images. There are many options for backgrounds, text fonts, and colors.