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Do You Know How to Nail Your Marketing Message

As I write this blog post, I’m buried in creating the curriculum for my coaching program: Gateway To Business Freedom Mastermind. It’s an 8 week, high-level group program launching in mid-June. The training module I’m working on is Nailing Your Marketing Message and as I wrote the information, I realized just how critical this is to growing your business and wanted to stop to do a quick post. There are many business owners that cringe at that 9 letter word…. Marketing! And for many, it doesn’t conjure up visions of sugar plums in their head either. As a matter of fact,
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Your Business Should Be on Facebook And Here’s Why

Several weeks ago Sara Duggan, a Virtual Assistant who offers Social Media and Blog Management services at www.SaraDuggan.me, was attending one of my webinars on Online Marketing and Social Media. A few days later Sara contacted me and I agreed for her to interview me on social media and specifically Facebook. (You know I LOVE to talk about online marketing and social media anyway…and to be interviewed is just the cream on top…Oh yeah!!  Thanks, Sara!!  <grin>) Sara asked some questions during this interview that made me dig deep for answers and opened up WHY Your business should be on
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Focus, Commitment, and Consistency – Oh My!

  Focus, commitment, and consistency. Three of the most powerful words when it comes to online marketing and building a business. But…. These three words are powerful yes, but have you ever had times when it was hard to focus… your thoughts and actions were all over the place. What about commitment, you want to, but again you’re doing this and doing that…all over the board. And consistency…that’s the BIG one! You can be consistent for a few days, but then…. Guess what??!! I’ve just described myself and some of the problems I have…. Yes, I have these same problems
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Are You Trying To Fit Into Cinderella’s Shoe

There is a BIG marketing lesson in the story of Cinderella. We all know the story of Cinderella and how she lost her shoe leaving the ball and the Prince searched all the unmarried ladies of the kingdom to see who the shoe belonged to. Every eligible woman in the kingdom tried on that shoe. They pushed and pushed and tried their best to make their foot fit that shoe… but…. There was only ONE person that shoe would fit. What does Cinderella’s shoe and marketing have in common? I’m so glad you asked that! Day in and day out, we
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Are YOU Presenting What Your Prospects Need

Everyday you make many decisions. You’re given choices and based on your thoughts and reasoning, you make your decision. However I think one of the biggest decisions (and mistake) we business owners make is: Making the decision FOR our viewer, prospects, clients. We do this based on what we know or really what we THINK we know about our market/ideal clients and what they want or can afford. During my 30+ years in dentistry as the Office Manager and Financial Coordinator I saw so many dentists literally make the decision for their patients in their presentations for treatment and they (the
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Periscope: What It Is and How To Use It

The buzz word and phrase in social media these days is PERISCOPE:  What is it and how do I use it? Periscope is a new social media video platform that’s bringing live streaming into main stream!!  Periscope is owned by Twitter and is Twitters new LIVE broadcasting APP.  It allows users to either watch  OR create videos or “Scopes” on their phones that can be watched by others, all over the world, in “real time”…. as it actually takes place.    It is a powerful, income-producing, business building platform!  What makes Periscope different from other video platforms is that it’s
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