I’m going to start out by making a bold statement here. When choosing the right internet marketing strategy, given our strengths and weaknesses, not all marketers are created equal. This can present a problem when we are following the steps of one of the “gurus” who’s telling us “do this, do that, and you’ll experience these”.
In fact when trying to decide how to market on the Internet, whether a product, service, or even yourself, it can become quite overwhelming. There are so many things to choose from and to make it even more complicated, new things are coming online daily! It’s an Internet Marketing jungle out there!
So as an Internet marketer, where do you start when deciding on what will be the best strategic marketing plan for your business?
Choosing the Right Internet Marketing Strategy for You and Your Business:
Develop a good base of Internet Marketing strategies: Just starting out, you will more than likely be the one doing your marketing until you’re able to outsource some of the tasks. Create a good foundation of internet marketing tools, methods, and strategies that you enjoy using and you can implement effectively and efficiently. Here you definitely want to “Keep it simple!”.
Consistency is Key: On the Internet, consistency is the key to everything! As you develop your foundation of Internet Marketing strategies be consistent with how you’re marketing. An example is your newsletter. If you are sending…
If you’ve been on Facebook for any length of time you know one of their favorite things to do is to make changes! You barely have time to get used to the changes before they introduce more changes. Some good and some not so good changes.
One of the changes they made recently though has the ability to actually help drive your business traffic to a specific area. The change I’m referring to is Facebook’s Call-To-Action (CTA) button feature for business pages and it’s a “keeper” change!
What’s so great about these buttons you may be asking? You can take your viewers wherever you would like for them to go, right there on Facebook, just by the click of the button.
Click here to see what Facebook had to say about Facebook’s Call-to-Action (CTA) feature.
Here are the 7 Call-to-Action Buttons Facebook allows you to choose:
Examples For Using your Call-to-Action Buttons:
Book Now: Can be used for scheduling appointments/meetings/or joining programs
Contact Us: Can be used to send viewers and prospects to your Contact Us page
Shop Now: Can be used to send viewers to your products and services pages even to your books, send them to your sales or events pages
Sign Up: Want to build your list, have an event, or want to share your marketing campaign? Send viewers to sign up…
Online marketing is also called Internet marketing and is a set of powerful tools or strategies for getting more visibility, making connections, and building relationships. It’s also a form of advertising used for promoting products and services through the internet but is done with more subtle messages rather than the old traditional way of advertising.
One of the huge benefits to online marketing is the no cost to low cost of advertising that it presents through the online marketing channels. Larger audiences and target markets can be reached at a fraction of the cost of traditional advertising.
When first starting out, a new online marketer can easily become overwhelmed. There’s new online terminology, new social media platforms, social media terminology, knowing when to do what and where to do it, and the list just keeps growing.
But hold on, there are some simple strategies you can take that will help you with your journey into the world of online marketing for your business.
I know you hear this all the time to be passionate about what you do. But it will make all the difference. If you’re going at what you do with a half-hearted attitude, you aren’t going to make it. You have to be full of passion and enthusiasm!