Focus, commitment, and consistency. Three of the most powerful words when it comes to online marketing and building a business. But….
These three words are powerful yes, but have you ever had times when it was hard to focus… your thoughts and actions were all over the place.
What about commitment, you want to, but again you’re doing this and doing that…all over the board.
And consistency…that’s the BIG one! You can be consistent for a few days, but then….
Guess what??!! I’ve just described myself and some of the problems I have….
Yes, I have these same problems that you do. These problems don’t apply to me working with my coaching clients…working with them is consistent, but these apply to me, personally, in my business.
For example, January was one of the hardest months for me to move forward.
Being fully transparent here…and confession time, I didn’t even post one blog post or send a newsletter the whole month of January!!
There are times that being online does become stressful and can be overwhelming IF you don’t have some strategies, systems, and routines to keep you moving forward.
So, what I did do was to spend some time digging to create some systems and strategies and then develop routines for using them as to what I really wanted to accomplish and what my real objectives were.
There is a BIG marketing lesson in the story of Cinderella. We all know the story of Cinderella and how she lost her shoe leaving the ball and the Prince searched all the unmarried ladies of the kingdom to see who the shoe belonged to.
Every eligible woman in the kingdom tried on that shoe. They pushed and pushed and tried their best to make their foot fit that shoe… but…. There was only ONE person that shoe would fit.
What does Cinderella’s shoe and marketing have in common? I’m so glad you asked that! Day in and day out, we spend hours searching and tweaking, tweaking and searching those we think are who we want to be like.
And then we push and push and push…. trying everything we can to be exactly like them. But it doesn’t work…Why? Because we aren’t them… we are our own self!
Have you ever taken the time to reflect on just how unique YOU really are? We weren’t all created the same way. We each come with different gifts and talents to offer that are unique to us.
We aren’t all extroverts, some are introverts. We aren’t all slim, some are larger. We aren’t all chatty Cathy’s, some are quiet. But the person YOU are is gifted with some very unique talents and skills.
Everyday you make many decisions. You’re given choices and based on your thoughts and reasoning, you make your decision.
However I think one of the biggest decisions (and mistake) we business owners make is: Making the decision FOR our viewer, prospects, clients. We do this based on what we know or really what we THINK we know about our market/ideal clients and what they want or can afford.
During my 30+ years in dentistry as the Office Manager and Financial Coordinator I saw so many dentists literally make the decision for their patients in their presentations for treatment and they (the dentist) did this with the best of intentions for their patients.
What would they do? Instead of giving the patient ALL treatment options, including the more costly ones, the dentist would look at the patient…. Then think they (the doctor) knew what they (the patient) could afford or would want to do….and give them that option for treatment. In other words… the dentist made the decision FOR the patient instead of presenting ALL options and letting the patient choose. (Note: These were ALL good treatment options. But some better than others)
By that same token, I’ve worked for and seen dentists who would present ALL treatment options to the patient for the patient to choose ….regardless of what the dentist thought their finances looked like…and allowed the patient to choose.