There is a BIG marketing lesson in the story of Cinderella. We all know the story of Cinderella and how she lost her shoe leaving the ball and the Prince searched all the unmarried ladies of the kingdom to see who the shoe belonged to.
Every eligible woman in the kingdom tried on that shoe. They pushed and pushed and tried their best to make their foot fit that shoe… but…. There was only ONE person that shoe would fit.
What does Cinderella’s shoe and marketing have in common? I’m so glad you asked that! Day in and day out, we spend hours searching and tweaking, tweaking and searching those we think are who we want to be like.
And then we push and push and push…. trying everything we can to be exactly like them. But it doesn’t work…Why? Because we aren’t them… we are our own self!
Have you ever taken the time to reflect on just how unique YOU really are? We weren’t all created the same way. We each come with different gifts and talents to offer that are unique to us.
We aren’t all extroverts, some are introverts. We aren’t all slim, some are larger. We aren’t all chatty Cathy’s, some are quiet. But the person YOU are is gifted with some very unique talents and skills.
Everyday you make many decisions. You’re given choices and based on your thoughts and reasoning, you make your decision.
However I think one of the biggest decisions (and mistake) we business owners make is: Making the decision FOR our viewer, prospects, clients. We do this based on what we know or really what we THINK we know about our market/ideal clients and what they want or can afford.
During my 30+ years in dentistry as the Office Manager and Financial Coordinator I saw so many dentists literally make the decision for their patients in their presentations for treatment and they (the dentist) did this with the best of intentions for their patients.
What would they do? Instead of giving the patient ALL treatment options, including the more costly ones, the dentist would look at the patient…. Then think they (the doctor) knew what they (the patient) could afford or would want to do….and give them that option for treatment. In other words… the dentist made the decision FOR the patient instead of presenting ALL options and letting the patient choose. (Note: These were ALL good treatment options. But some better than others)
By that same token, I’ve worked for and seen dentists who would present ALL treatment options to the patient for the patient to choose ….regardless of what the dentist thought their finances looked like…and allowed the patient to choose.
The buzz word and phrase in social media these days is PERISCOPE: What is it and how do I use it?
Periscope is a new social media video platform that’s bringing live streaming into main stream!!
Periscope is owned by Twitter and is Twitters new LIVE broadcasting APP. It allows users to either watch OR create videos or “Scopes” on their phones that can be watched by others, all over the world, in “real time”…. as it actually takes place.
It is a powerful, income-producing, business building platform!
What makes Periscope different from other video platforms is that it’s all done LIVE and you can actually interact with your viewers while the broadcast is going on.
There is no set time length for your scopes but depending on what you’re scoping…. 20 minutes is good for a short one. Valuable content – tutorial …scopinar… videos can be a hour or so.
Scopes are only stored for 24 hours and then they are automatically deleted unless you save them to your phone OR you sign up for a free account with Katch . me to store your scopes.
Since Periscope is a Twitter app you’ll need a Twitter account to use it. Then you can either log in with your Twitter account OR with your phone. The preferable way is to login in with your Twitter ID.…