Looking for ways to establish yourself as the thought leader in your area of expertise? In today’s “social world” blogging presents a valuable way to do just that…. give you visibility and establish you as a thought leader! Strategic blogging can also present a positive return on your investment.
Use these three blogging tips to ramp up your business blog:
Know your readers:
Knowing your readers and what they want is foremost when it comes to creating blog posts your viewers will respond to. So this mean you must offer valuable and useful information that is geared to knowing what your viewers want to read.
When writing your content, make sure it’s information that’s all about them, not about you. Your viewers are having problems, they are needing answers, or may be needing resources to enhance their lives…they aren’t there looking for how many letters you have behind your name or how much money you made last year. They want to know HOW you can solve their pressing problem or provide the answer they are looking for.
Use keywords and phrases your viewers may be searching for in your content and in your headlines. Don’t be writing in “corporate, industry, or terminology speak”. Keep it very simple to read and understand in every day terms. Have your headlines and content read as though your reader thinks… “You’ve read my mind!”
First came traditional marketing, then came social media marketing, now mobile marketing is exploding on the scene!
With all the smartphones, tablets, and other hand-held devices is it any wonder that one of the fastest growing and best strategies for today’s marketers is mobile marketing?
As a marketer, you’re able to reach your market almost immediately (real time). Consumers use their smartphones, tablets, and other devices to search, shop, travel, communicate, read, and play… 24 /7. This makes it highly effective and entices consumers to buy what you have to offer.
Look at these stats and they will keep growing as mobile marketing gets bigger and bigger:
What does this mean to you, the marketer? It means your website must be “mobile-friendly” or “responsive” as many are called. We live in an era of instant gratification….we have to have it ….NOW!
We make our “to-do” lists, our grocery lists, and even our Christmas lists – but what about our business? Have you created your Business Holiday List for next year?
Studies have shown list makers stay on track and are more organized with their day and with their time.
Here are 7 Holiday Business List items to consider:
1. Schedule Time for You and Your Family
This is extremely important and why it’s #1. When you start your planning and strategizing for next year, make sure you schedule time in your planner time for you and time for the family. Go ahead and block out your vacation time, holiday time, special events….even possible day trips. Get it on the planner. Then work your schedule around your planned time off. Work your business, don’t let your business work you.
2. Implementing Time Saving Tools
Social Media and Online Marketing can really be a time drain if you’re not careful. There are many time saving tools available for keeping you on track. Try using a kitchen timer for setting a specific amount of time to a project and when the buzzer goes off…move to the next project. Also using a scheduling dashboard like Hootsuite can make posting and interacting much easier on your social platforms.