Today’s post is a little different. It’s more personal… a one on one post… just you and me. It’s in response to what I’m hearing and seeing online.
Are you worried because you’re a coach and thinking you’re a failure because you’re not making a ton of money right out of the gate? You know your information, you know you have the solutions your clients need … but this Online Marketing “business” is a whole different thing!
You’re not alone! Way too many smart and talented women are playing small in their business.
Light Bulb moment! Online Marketing and being a coach are two entirely different things. So don’t be so hard on yourself!
You’re not a failure – you’re a work in progress, in the “figuring it out” phase and the learning curve is really steep! So what do you do?
You don’t need (or want) sleazy tactics. You need honesty, integrity, and respect for potential clients as well as your actual clients as you craft your coaching relationships and craft your business.
This is where I come in. I love doing what I do because I get to work with solo-entrepreneurs, like you, who have a message they want to get out and who want to be game changers! But that “Online Marketing business”….ugh!
You are consistently generating leads, building your brand, and promoting your products and services. That’s what online marketing is all about.
Enter online video marketing to help you do just that and so much more! Why? Because YouTube is the 2nd largest search engine in the world (with Google being #1 and the owner of YouTube!).
Compelling Facts for Using Video Marketing:
-Greater Chance of engaging your target market specifically looking for your services:
With over 100 million internet users watching videos every day, chances are high that your specific market and ideal clients are right there among that 100 million looking for and purchasing products and services they want.
But it’s not about the number of people who are watching videos… what’s important is the reason WHY they are watching.
Video makes you real, viewers and prospective clients can “see” you, relate to you, and connect with you.
Posting an online marketing video to your website, blog, social site, email, or in your newsletter gives you a greater chance of actually engaging that viewer who is already specifically looking for your type of products or services and who may now reach out and schedule a meeting.
-Versatility of online video marketing:
We know it, we see it all the time…. “Content is King!” But what about how your viewers are receiving and viewing that content? Are you giving your viewer the content format they want?
When giving your viewers content, you want to make sure it’s relevant and fresh. Love the image with the lemons and saying “Freshly squeezed content”, because that’s what it’s all about…keeping your content fresh!
There are several types of formats for sharing content, but we’ll only be talking about the main 4 here today.
By far this is the most popular and most used of the content formats. Written content can take many forms, blog posts, articles, ebooks, reports, social status updates, newsletter, even website content to name a few.
A big benefit to text or written content is that it’s search engine “friendly”. That’s because search engines don’t understand images or pictures, but they understand and process written content.
When writing your content make sure you make it as relevant and engaging as possible. You want it to reach out and connect with your viewer. You want it to speak directly to them in a language they understand and they will connect (even reply) to. Don’t talk over their heads…. Keep it simple!