You are consistently generating leads, building your brand, and promoting your products and services. That’s what online marketing is all about.
Enter online video marketing to help you do just that and so much more! Why? Because YouTube is the 2nd largest search engine in the world (with Google being #1 and the owner of YouTube!).
Compelling Facts for Using Video Marketing:
-Greater Chance of engaging your target market specifically looking for your services:
With over 100 million internet users watching videos every day, chances are high that your specific market and ideal clients are right there among that 100 million looking for and purchasing products and services they want.
But it’s not about the number of people who are watching videos… what’s important is the reason WHY they are watching.
Video makes you real, viewers and prospective clients can “see” you, relate to you, and connect with you.
Posting an online marketing video to your website, blog, social site, email, or in your newsletter gives you a greater chance of actually engaging that viewer who is already specifically looking for your type of products or services and who may now reach out and schedule a meeting.
-Versatility of online video marketing:
We know it, we see it all the time…. “Content is King!” But what about how your viewers are receiving and viewing that content? Are you giving your viewer the content format they want?
When giving your viewers content, you want to make sure it’s relevant and fresh. Love the image with the lemons and saying “Freshly squeezed content”, because that’s what it’s all about…keeping your content fresh!
There are several types of formats for sharing content, but we’ll only be talking about the main 4 here today.
By far this is the most popular and most used of the content formats. Written content can take many forms, blog posts, articles, ebooks, reports, social status updates, newsletter, even website content to name a few.
A big benefit to text or written content is that it’s search engine “friendly”. That’s because search engines don’t understand images or pictures, but they understand and process written content.
When writing your content make sure you make it as relevant and engaging as possible. You want it to reach out and connect with your viewer. You want it to speak directly to them in a language they understand and they will connect (even reply) to. Don’t talk over their heads…. Keep it simple!
We all know social media can help us reach viewers and potential clients and customers and that it’s all done in real time, but did you know that social media is also an excellent way to resolve issues …. In record time?
With Social Media….Gone are the days of mailing a letter or calling the business only to have to wait and wait for them to even acknowledge, let alone respond, to your issue.
I had recently ordered a USB Car Charger and when I received it and tried using it, it didn’t work. I tried it in a couple vehicles just to make sure it wasn’t my car plug that was the problem. But no matter which vehicle I plugged it into, it didn’t work. Needless to say I was irritated and disappointed.
Having a car charger for your phone gives you an added measure of security knowing if there is a power failure in your home or if you’re out driving and the charge is down… you can power up!
My daughter had suggested I post a review to see if they would make it right in some way, but I didn’t think it would do any good (duh….on my part) so I just let it go.