If you’ve been on Facebook for any length of time you know one of their favorite things to do is to make changes! You barely have time to get used to the changes before they introduce more changes. Some good and some not so good changes.
One of the changes they made recently though has the ability to actually help drive your business traffic to a specific area. The change I’m referring to is Facebook’s Call-To-Action (CTA) button feature for business pages and it’s a “keeper” change!
What’s so great about these buttons you may be asking? You can take your viewers wherever you would like for them to go, right there on Facebook, just by the click of the button.
Click here to see what Facebook had to say about Facebook’s Call-to-Action (CTA) feature.
Here are the 7 Call-to-Action Buttons Facebook allows you to choose:
Examples For Using your Call-to-Action Buttons:
Book Now: Can be used for scheduling appointments/meetings/or joining programs
Contact Us: Can be used to send viewers and prospects to your Contact Us page
Shop Now: Can be used to send viewers to your products and services pages even to your books, send them to your sales or events pages
Sign Up: Want to build your list, have an event, or want to share your marketing campaign? Send viewers to sign up…
Online marketing is also called Internet marketing and is a set of powerful tools or strategies for getting more visibility, making connections, and building relationships. It’s also a form of advertising used for promoting products and services through the internet but is done with more subtle messages rather than the old traditional way of advertising.
One of the huge benefits to online marketing is the no cost to low cost of advertising that it presents through the online marketing channels. Larger audiences and target markets can be reached at a fraction of the cost of traditional advertising.
When first starting out, a new online marketer can easily become overwhelmed. There’s new online terminology, new social media platforms, social media terminology, knowing when to do what and where to do it, and the list just keeps growing.
But hold on, there are some simple strategies you can take that will help you with your journey into the world of online marketing for your business.
I know you hear this all the time to be passionate about what you do. But it will make all the difference. If you’re going at what you do with a half-hearted attitude, you aren’t going to make it. You have to be full of passion and enthusiasm!
Looking for ways to establish yourself as the thought leader in your area of expertise? In today’s “social world” blogging presents a valuable way to do just that…. give you visibility and establish you as a thought leader! Strategic blogging can also present a positive return on your investment.
Use these three blogging tips to ramp up your business blog:
Know your readers:
Knowing your readers and what they want is foremost when it comes to creating blog posts your viewers will respond to. So this mean you must offer valuable and useful information that is geared to knowing what your viewers want to read.
When writing your content, make sure it’s information that’s all about them, not about you. Your viewers are having problems, they are needing answers, or may be needing resources to enhance their lives…they aren’t there looking for how many letters you have behind your name or how much money you made last year. They want to know HOW you can solve their pressing problem or provide the answer they are looking for.
Use keywords and phrases your viewers may be searching for in your content and in your headlines. Don’t be writing in “corporate, industry, or terminology speak”. Keep it very simple to read and understand in every day terms. Have your headlines and content read as though your reader thinks… “You’ve read my mind!”