Social Media Marketing
Social Media Marketing
One of the biggest issues I hear when talking about working your business is the feeling of being overwhelmed. The feeling of information overload…. Email in our inboxes, social media streams and platforms, snail mail, posting this, checking that, calling here, and going there. Before you know it, you’re out of gas and running on empty!
All of this leads to a lack of focus which means you aren’t actually getting around to implementing what needs to be done for building or marketing your business.
In order to continue to serve your clients, implement new programs, and grow your business learning to focus with pin-point accuracy needs to be on the top of your “to-do” list. There are only so many working hours in a day… focus will zero in on the best possible use of your time.
Eight ways to gain focus and go full steam ahead…
Turn off everything: Email, cell phone, texting, TV… anything and everything that interrupts your focus and productive time.
Take control of your time: When you stop to check your email or answer your phone every time an email, phone call or text comes in or every 15 minutes you are allowing someone else to control your time and if you respond right then, you’ve given them complete control of your time and you are no longer focused on what needed to be accomplished.
Each morning as we start our business day, we’re faced with overwhelm. What do I do first, where do I need to post, should I answer my email first, what will my blog post be about, which item on my to- do list do I tackle first…and the questions go on and on.
Whether you have a specific way of determining your priorities of the day (preferred) or you place the list on the wall, throw a dart, and where it lands is what you tackle (not a preferred way) we are sometimes overwhelmed with what needs to be completed.
This often leads to multitasking: Starting more than one project at a time and trying to work through them all…all at the same time. Not only is something going to be left out, or mistakes made, it’s not given the attention needed to create something of value.
In the coaching group I belong to, one of my colleagues posted this YouTube clip: “One Ping Only” from the movie The Hunt for Red October. (It’s one of hubby’s and my favorites)
How does One Ping Only work for you? It reminds you to be strategically focused on one thing only…because whenever you start on another project, the project you’re working on doesn’t get completed.
“Bamboo….Bamboo and Growing My Business??? Livvie have you lost your mind? What do they have in common? “<grin>
The Chinese bamboo tree seeds are planted in a wet marsh type land and fertilized. Then they are…left alone.
The second year, even though there is no apparent growth, the bamboo is fertilized again. The third and fourth years, still no apparent growth, but the bamboo is fertilized again, each year.
To the casual observer, nothing seems to be happening, in fact it looks like it’s been a hopeless task during all these years.
Then in the fifth year…growth begins to take place. So much growth in fact that the bamboo tree can grow as much as 90 feet before the fifth season is over!
Pretty cool, huh??!!!
Now does this mean you have to wait five years before you see results in growing your list? Oh my gosh… Absolutely not!
What it does mean is without the seed planting, nourishment, fertilizer, sunshine and water, growth would not have occurred during that time period.
Whether it grew 90 feet in 5 years or shot up 90 feet in the 5th year alone, it’s not important. What IS important is that…it was planted, then nurtured, and it grew!
You need to be ‘fertilizing’ your business, you need to water your business, and you need to nurture your business.