Social Media Marketing
Social Media Marketing
Everyday you make many decisions. You’re given choices and based on your thoughts and reasoning, you make your decision.
However I think one of the biggest decisions (and mistake) we business owners make is: Making the decision FOR our viewer, prospects, clients. We do this based on what we know or really what we THINK we know about our market/ideal clients and what they want or can afford.
During my 30+ years in dentistry as the Office Manager and Financial Coordinator I saw so many dentists literally make the decision for their patients in their presentations for treatment and they (the dentist) did this with the best of intentions for their patients.
What would they do? Instead of giving the patient ALL treatment options, including the more costly ones, the dentist would look at the patient…. Then think they (the doctor) knew what they (the patient) could afford or would want to do….and give them that option for treatment. In other words… the dentist made the decision FOR the patient instead of presenting ALL options and letting the patient choose. (Note: These were ALL good treatment options. But some better than others)
By that same token, I’ve worked for and seen dentists who would present ALL treatment options to the patient for the patient to choose ….regardless of what the dentist thought their finances looked like…and allowed the patient to choose.
In addition to seeing hashtags on social media channels, they are showing up in marketing campaigns, videos, even other people’s blog posts and social comments. Maybe you’ve jumped on the #hashtag bandwagon, but are you’re using them correctly and in the most effective way?
Understanding and using hashtags effectively will lead to more people seeing your offerings, which will lead to increased traffic, and ultimately more business.
Choose the most appropriate hashtags: Hashtags are tied into your keywords. Identify the keywords that work for your business. Narrow them down to the most effective keywords. You know your business and what keywords are working best for you. You can also look on Twitter and look at the hashtags your competitors and those in the same profession are using. You can use some of those but you also want to come up with your own unique hashtags.
Use hashtags unique to your business and you: Make sure your hashtags reflect you and your business in the manner you want to be seen. If you are using an already existing hashtag search out how it has been previously used. You don’t want to use a hashtag that has been widely associated with a controversial topic. Creating your own UNIQUE hashtags offer the best option. These can…
The buzz word and phrase in social media these days is PERISCOPE: What is it and how do I use it?
Periscope is a new social media video platform that’s bringing live streaming into main stream!!
Periscope is owned by Twitter and is Twitters new LIVE broadcasting APP. It allows users to either watch OR create videos or “Scopes” on their phones that can be watched by others, all over the world, in “real time”…. as it actually takes place.
It is a powerful, income-producing, business building platform!
What makes Periscope different from other video platforms is that it’s all done LIVE and you can actually interact with your viewers while the broadcast is going on.
There is no set time length for your scopes but depending on what you’re scoping…. 20 minutes is good for a short one. Valuable content – tutorial …scopinar… videos can be a hour or so.
Scopes are only stored for 24 hours and then they are automatically deleted unless you save them to your phone OR you sign up for a free account with Katch . me to store your scopes.
Since Periscope is a Twitter app you’ll need a Twitter account to use it. Then you can either log in with your Twitter account OR with your phone. The preferable way is to login in with your Twitter ID.…