Social Media

Social Media Marketing

Prospects Plus Visibility Equals Results

visibility

One of the most critical elements in your online marketing toolbox is visibility and more visibility.  You must be staying in front of your market’s view.  You know what they say…  “Out of sight… out of mind“.

Let me share an example: Hubby and I had run into a grocery store to pick up some water recently and we always purchase the very small 8 oz bottles because being a dialysis patient he’s limited in the amount of liquid he can drink.  Having the smaller bottles limits automatically how much he can have.

We got to the water section and there was one 24 count package on the shelf.  We put that one in our basket and as we passed one of the store employees, we asked if they had any more small bottles of water in the back.  When he returned he had another 24 count package in his hand.

As we left the store hubby and I were talking and he made a good point.  He said, “You know, it doesn’t do any good to have product in the back of the store where it’s not on the shelves to be seen and can’t be sold.”

This started me to thinking about our marketing visibility.  Prospects can’t know what you have to offer and do business with you if you aren’t keeping your name and services…

From Coal to Diamonds and Back to Coal – Follow Up Marketing

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You may be doing everything right – super marketing plan – high ranking Google page – and great Facebook engagement, but unless you have a good follow up marketing strategy, you may as well be blowing in the breeze!

Exactly what is “Follow Up”?

Follow up means that you respond (follow up) on any inquires, telephone calls, emails, even complaints.

Next to building your list for connecting and  Internet marketing, how you follow up with prospects, customers, and clients is critical to your business.

Usually what’s written about follow up marketing is specifically how to create and send follow up messages…the positive side. This post is on the flip side…the negative side… of follow up messages.

Let me share this quick story with you. I recently changed my business model from doing monthly social media management to becoming a client attraction coach. In the mentoring program I belong to I reached out, by email, to 2 of the people I know very well and asked some questions pertaining to networking and asked if they would get back in touch with me with their answers. That was almost 3 weeks ago. To date, I haven’t heard from either one of them.

This is very difficult for me to understand due to two things: 1) All three of us have a dental background, worked with an appointment book, and know how important it is to respond when…

Is Your Mindset Keeping You From Being Successful

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I’ve always loved this picture. The minute I saw it I thought…. “That’s me. I’m a kitten but I see myself as a lion!”

Well recently I was listening to my coach talking about our mindset and it totally changed how I viewed the picture. She stated we have our conscious mind and our sub-conscious mind (beliefs) and that no matter how hard we believed in our conscious mind about something…. the sub-conscious mind (beliefs) would always prevail. In other words…over-ride.

With that in mind, let’s revisit the picture. What if you are actually a lion but due to your negative thoughts and sub-conscious mindset, you are seeing yourself as a kitten? This brings a whole new set of thoughts into play!

We have our ambitions and set our goals and then we determine the steps to achieve those goals. But along the way they get side tracked or fall along the way side and our true goals are never reached.

It’s the same in our business. We can and often do, set our goals and our steps for achieving those goals but then, this happens and that happens…. Or this doesn’t happen and that doesn’t happen, and due to our sub-conscious mindset they fall along the way side and are seen as “unobtainable”. We’re setting ourselves up to be kittens.

Your mindset, or mental attitude, determines how you will look at, interpret, and respond to situations and things…

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