Social Media Marketing
Social Media Marketing
As a client attraction coach using social media and online marketing strategies, one of the biggest problems I see small business owners and entrepreneurs have with social media is trying to measure their ROI…Return on Investment.
First: We have to understand that social media is a different type of marketing. It’s not the old traditional static style marketing that send sales messages to buy – buy – buy. Once the ad was printed, that was it for the duration of the time period the ad ran. There wasn’t any connection or contact made with the person you were marketing to. Advertising companies controlled the marketing. Social media on the other hand is all done in real time and has leveled the playing field between the big guys with big advertising budgets and the little guys with little to no advertising budgets. For the first time, the consumer is in control.
With social media your viewers want to talk with you, they want to interact and have conversations with you.
Social Media is all about people and taking the time to build relationships, it’s not about being salesy.
Second: People are not on social platforms looking for ways to spend money. They’re wanting to connect with likeminded people and people with like interests and to learn more about the things they want to spend money on. They aren’t there to actually buy.
In June, 2013 Pew Research Center reported from their research….”Because 91% of the adult population now owns some kind of cell phone, that means that 56% of all American adults are now smartphone adopters.”
Another report showed 85% of consumers are actively on their smartphones making purchasing decisions right there on the spot.
As a Client Attraction Coach, I share with clients that this means your clients and prospective clients are on their smartphones searching, liking, and commenting on who they’re doing or going to do, business with. As a business owner and marketer are you utilizing “Smart marketing?”
Relationships are the glue to Social Media. You must get to know your viewers and let them get to know you.
If you’re still trying the old traditional style marketing of just “buy, buy, buy” then you’re going to be in the group that still says “Social media just doesn’t work”. And you’d be correct if all you’re doing is sending sales messages after sales message and never taking the time to actually connect with your viewers and build a relationship.
Here are three “Smart Marketing” strategies that will make a difference:
1. Smart Marketing is all about helping, it’s not about a bunch of hype
You may think you’re not in sales and that this information doesn’t apply to you, but read on. Let’s just get this out front first. Make no mistake about it, whether you’re a Consultant, Coach, Healthcare Professional, or a business owner – If you’re in business, you’re in sales! Someone sells and someone buys.
We’re in information overload.
The Internet and social media have made it very easy to stay in front of your audience 24/7.
You know what you’re offering. You’ve even identified your ideal client that needs your product or services.
But can you answer the “Why You?” question?
That’s when your ideal client looks at you and says: ”That all sounds great, but why should I buy from / hire you? …Why You?”
Answers like “You should work with me because my services can solve your problem”. OR “Because I really do care about my clients”. These are both good answers, but your competition could answer this way as well.
With all things being equal, why should your ideal client choose you over your competition? Again…Why You?
Think deep — What do you do different, that’s unique to you, that sets you apart from your your competition? What is your burning reason for wanting to help your market?