Archives for Services

Facebook: Changes For Business Pages

Changes are on the scene again for Facebook.  Last time the changes were to the Profile pages, this time it’s the Business “Like” pages.  The improvements to the Facebook pages are in three (3) areas: Communication:  Currently the only way to interact with other pages is as your profile (personal) identify.  In other words you could not communicate as business page to business page.  It was as profile page to business page.  When you “Liked” another business page or commented on a business page it was in the person of your profile identity (personal).  When you change to the new format (will be manditory soon), you will be able to communicate
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Twitter: How To Create Lists

 Twitter is one of the top four social networking sites.  People begin to follow you and you follow others.  Keeping up with a few hundred people doesn’t present a problem.  But once your numbers get to around 1000, keeping up can become quiet a challenge. Awhile back Twitter introduced Lists making it much easier to keep up with and engage your followers.  Lists allow you to view a stream of tweets for everyone included in that specific list. Twitter List Specifics: 20 lists per user Max 500 on each list List name can’t be over 25 characters long List name can’t begin
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Social Media: Using Your Telephone To Connect and Engage

Social Media has changed marketing as we know it.  It’s instant, engaging, and presents a multitude of opportunities and benefits for connecting with new and exisiting patients.  However, one of the oldest and still most cost effective social media marketing tools in your practice is your telephone!  Are you utilizing it to it’s full potential? Although we don’t want to place or keep a caller on hold, in reality we know it’s going to happen.  Since your caller is holding, a captive audience you might say, it’s the perfect opportunity to grab your listeners attention, but I can’t tell you how many offices I’ve
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Internet Marketing: Your Social Sites Need To Be Visible

You’re on the Social Media platforms, you know…”If you build it, they will come”.   You have a Facebook profile and business page, a Twitter page, a LinkedIn page, you’re on YouTube, and now even Pinterest…life is grand!  But wait a minute!  Do your viewers, clients, and patients know “where” you are on your social sites?  Do they have you “social address?”   As most of you know, I’m a 30 year dental business office professional and certified Social Media Specialist.  This past weekend after speaking at a social media event, I had a “Wow, I could have had a V8” moment!  Like
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Social Media Panelists Reveal Their Favorite Social Networking Sites

The 2nd Annual All Women’s Social Media Summit just wrapped up.  It was a blast to share the panel with such energetic and insightful women.  We were asked to choose our favorite social networking site below is a link to the video of our answers.  (The second video from the top) http://www.facebook.com/beverly.mahone/posts/166450833373957#!/copywritingandsocialmedia What’s your favorite social site and why?
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The Business Office: Your In-House Specialist Area

This is the age of Social Media and at the heart of social media is relationship marketing.  It’s all about building relationships by increasing visibility, establishing credibility and gaining trust.     As the shift in dentistry has turned from just running a practice to running a business (which they didn’t teach in school) so has the focus shifted and the emphasis grown every day in your business office from just making appointments and collecting the money to patient services with the emphasis on patient relations. In the treatment rooms you perform your procedures – preventive, basic or major – sandwiched
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