As of January 2011 per BlogPulse there were around 153,205,413 identified blogs on the Internet and growing on a daily basis! Add to that, there are about 1.73 billion Internet users looking for information….you can see why blogs can be a powerful way to get your information out.
If you aren’t blogging, yet, now is the perfect time to start. If you are blogging, you want to make sure you are using your blog effectively.
Here are 7 effective blogging tips:
Article marketing becomes a great way for your target audience to learn of your information, products, and services. But often we have doubts about our ability to write quality articles. I sure did when I first started writing back in the late ‘90’s.
Many things have changed over the years in the online world, but a well written article still has the potential to give you an enormous amount of exposure for your business as well as help build your reputation as an authority in your field which can help bring you more clients and patients.
Follow these three main areas as you ‘build your article’ and increase your online visibility:
Use keywords at the beginning -
Article titles containing odd numbers work best:
B. Article Body:
C. Article Resourse Box:
#2 – Build a quality local community (network). Target the people you associate with in your niche market. You have something of value to offer others – that’s why you’re in business. Social media is conversation and makes it easy to engage in discussions about what you may be able to help them with and establishes you as a thought leader in your area of expertise.
#3 – Build your brand. You don’t have to be a Starbucks or McDonalds type brand. It could be as simple as your avatar picture, your logo, a tag line, or even colors. The point is – when used (viewed) regularly, each impression strengthens peoples awareness of who you are, your practice, and what your services and products are about.
#4 – Be consistent with your time, your content, and your marketing . Not every person on your social sites are going to be members of your target market, but by providing good solid content, helpful links, and regularly contributing something useful to your community, the viral nature of social media will get the message to those who need it.