All of this with social media is good, but be careful. This is about being social yes…but you must keep your focus.
One of the main questions asked: “How much time will I have to put into social media”? The answer depends on what you want to accomplish and yes, you will have to spend some time with update, responses, and blog postings. But how focused you are can determine if it’s a lot of time, or just the right amount of time needed.
Here are a few things to try:
1. Determine your focus. Always stick to your core messages and values. Make sure your posts reflect those messages and values. The general rule is 80%-90% business and 10%-20% personal.
2. Make a list: Write down what you want to accomplish today, this week, this month. Break it down into “doable” sizes and cross them off as you complete them. There’s something about seeing a list with accomplishments marked off that keeps the energy flowing.
Social meda is a powerful marketing tool, but if you’re not careful it can be time consuming and can become overwhelming.
Invitations to connect, invitations to events, join this group, attend this meeting, use this application and the list goes on and on. It’s no wonder after awhile many social marketing sites just sit there gathering virtual dust. The key? You must learn to stay focused.
When first entering the social arena, you might only want to join one of the social platforms, maybe Twitter or Facebook. Then as you get comfortable with that platform, move on to the next.
But if you’re going to be or are already using several of the social platforms, there are some short cuts you can use to help on days when you’re pressed for time.
The biggest time saver for social marketing is to automate using the following:
The “Lists” you can create in Twitter help you follow certain people easier and your lists can be added to HootSuite making it much easier to locate certain people you like to RT or respond to.